11 Words You NEVER Want To Use

If I tell you NOT to think of a pink elephant… what image instantly comes to mind?

Yep, a pink elephant.

Two things you need to understand about this.

One, is that the mind thinks in pictures.

Every word you use when talking to OR writing to others, conjures up a certain image in their mind.

And these images evoke certain feelings and emotions in people. (Remember yesterday’s post about emotion vs. logic?)

The other thing is, you CAN’T tell someone NOT to imagine something (i.e. a pink elephant)

If I tell you not to worry, what image/feeling gets tapped into?

When communicating with others, you’ve got to be EXTRA careful NOT to use words that can bring up negative images and emotions that will interfere with what you’re trying to do, and often cause the person to do the opposite.

It’s called talking your prospect OUT of the sale.

And we do it all the time…

… UNLESS We Know The Secret!
Which is to avoid fear producing words.

Here’s a short list of 11 words YOU NEVER want to use in sales…

As you read them, pay attention to the images and the emotions you’re experiencing.

1. Cost or Price vs. Total Amount or Total Investment
2. Monthly Payment vs. Monthly Amount
3. Contract vs. Paperwork or Agreement
4. Buy vs. Own
5. Sell or Sold vs. Get involved
6. Deal vs. Opportunity
7. Sign vs. Ok, approve, endorse, or authorize
8. Pitch vs. Presentation
9. Problem vs. Challenge
10. Objections vs. Areas of Concern
11. Cheaper vs. Less Expensive or More Economical

When you read or hear monthly payment, doesn’t that get you all excited – “oh great I’ll have another monthly payment…”

Or when someone says – “this is a great deal”… doesn’t that bring up all kinds of “positive” images… we’ve all heard of “deals”, right?

I had to learn these years ago, and they’re drilled into my head so much, that I cringe any time I hear someone use them in a sales situation… and it happens ALL THE TIME.

When you’re communicating with your prospect, whether on the phone, face to face, or online through your sales letters, emails, and videos…

… pay close attention to each word you use and how it will effect the other person as they hear it or read it.

It makes ALL difference in how you come across.

Painting a picture in the mind of your prospect of all the benefits they’ll receive by getting involved with you is just ONE of the FIVE pieces of the puzzle in structuring a compelling sales copy…

… whether you use it in an email, a blog post, or a full blown sales letter.

Copywriters Guild will show you how to put together all five of the pieces to creating irresistible copy…

… PLUS, one of the bonuses you get is Magic Words & Phrases You Can Steal To Quickly & Easily Write Killer Copy

… which has 230 words hand picked from the best headlines and copywriting promotions of all time.

You can literally plug them in and INSTANTLY electrify every single piece of copy, email, article, video or audio you create.

Here’s a breakdown of everything you get:

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Vitaly Grinblat

Vitaly Grinblat

Vitaly Grinblat is a serial entrepreneur, a husband and a father of 3 girls. Before joining Elite Marketing PRO as a lead copywriter, he spent over 10 years in direct sales as Top Producer selling Millions of Dollars in financial services products face-to-face, as well as recruiting agents into his business. In 2005 he decided to jump ship and go online.

Since then, he’s created a number of info-products, generated tens of thousands of leads personally and has written sales copy that has produced near 8-figures in sales for himself and a select few clients.

Latest posts by Vitaly Grinblat (see all)

  • http://www.myterrabiz.com/believeinyo Linda Killough

    Good morning. I already have purchases the Copywriters Guild, I am wondering if I can access the above bonuses? Thank you.

  • http://margaretrwilson.com Margaret Wilson

    Great article… love these tips. It’s so important to know what to say when talking to prospects because one wrong word/phrase and you’ve lost them. Thanks again.

  • http://kennyholloway.com Kenny

    That’s great advice. I’ve used this with success for years. Now, if I can just get that pink elephant out of my head!

  • http://txdreamteam.buildingonabudget.com Michael Pittman

    Thanks for the very “real” information. It’s hard to get $750m- $1bil annual income out of my head now.Lol

  • http://www.themarketingmages.com Randine

    Great advice….I am going through all my copy now…just love this blog!

  • http://www.ibosocial.com/Rieke Rieke

    Interesting Article. As I never thought of these 11 words in using for my articles, they are now like “the Pink Elephant” in my mind :)

    Therefore I will practice now:

    old visualization ‘vs’ new visualization

  • http://succeedwithsaqib.com/ Saqib Khan

    Awesome stuff man. Check for sharing them. :-)