Triple Your Webinar Conversions in 13 Simple Steps

“I was never in his league.”

That’s a quote from Bill Gates, in reference to Steve Jobs’ presentation skills.

High praise, indeed!

Yet, if you’ve ever seen one of Jobs’ legendary keynotes, you know exactly what Gates is talking about.

In fact, Jobs is roundly considered one the most gifted orators of our time—his influence reaching far beyond the confines of the corporate world.

But here’s a no-so-obvious secret of Job’s “natural” gift of speaking from stage…

Gates continues, as told in the book Becoming Steve Jobs…

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7 Steps to Profitably Hosting Your First Webinar (Even If You Don’t Have a List)

Want to quickly convert your subscribers, followers, and fans into customers?

Who doesn’t, right?

Well, the single most effective way to get your prospects off the fence and making a purchasing decision is through hosting a live webinar (…as you probably guessed from the title of this post).

In fact, there’s no other form of content marketing with a higher ROI.

Blogging, email, social media—these are all foundational to online business.

Yet nothing compares to a webinar when it comes to conversions.

Everyone agrees…

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5 Tactics to “Hook” Your Prospects in 15 Seconds or Less!

Imagine you’re taking a journalism class.

It’s day one.

And no sooner than taking a seat, the teacher announces your first assignment…

You are to write the lead for a story.

In journalism, the lead (or lede) is the opening paragraph, usually a single sentence, where you not only summarize the big points of the story but, most importantly, capture your reader’s attention, so they’ll read more.

Okay, ready for your assignment?

Here are the facts…

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Maximize Your Blog Traffic in 9 Easy Steps

“Content marketing is the only marketing left.”

That’s according to Seth Godin, circa 2008.

But is the marketing legend and 17-time bestselling author correct?

Well, yes and no.

“No” because content marketing isn’t the only kind left.

That’s obvious.

There’s traditional marketing everywhere you turn.

But it’s equally obvious that content marketing—blogs, videos, podcasts, etc.—is not only wickedly effective at engaging an audience, but is also leveraged, inexpensive, and produces a staggering ROI.

The numbers don’t lie.

According to HubSpot’s annual report…

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