The Persuasion Equation that Makes Your Message Stick

If you want to persuade your audience, you need to start thinking like a pop star.

Hear me out…

Ever get a song stuck in your head for hours on end?

“Ugh, I hate this song,” you might mutter.

But then you find yourself tapping your foot and humming the chorus for the rest of the day (often against your will).

So what gives?

Read More

The Power of Pronouns in Persuading Your Prospects

Ever wonder how you can encourage your prospects to listen to you, hang on your every word, and always be hungry for more every time you open your proverbial mouth?

Well, despite popular belief, becoming a master communicator isn’t about being a brilliant wordsmith or the loudest voice in the room.

Not by a long shot.

In fact…

Read More

The Five Primary Prospecting & Sales Objections (and How to Gracefully Overcome Them)

Objections come in all shapes, sizes, and colors.

You’ll never be able to prepare yourself for all of them in advance.

The good news is that at their core, there are really only 5 primary objections.

And if you learn them, and the logic for dealing with them, you’ll be able to complete the transaction instead of fumbling your plays mere yards away from the proverbial end zone.

Read More

Pin It on Pinterest

X