Chartbeat, a content analytics company, looked at 2 billion pageviews of popular media sites and determined that…
55% of visitors read for 15 seconds or less!
That’s barely enough to read the headline and a couple of sentences!
So the question is, what can you do about it? Read More
If you want to persuade your audience, you need to start thinking like a pop star.
Hear me out…
Ever get a song stuck in your head for hours on end?
“Ugh, I hate this song,” you might mutter.
But then you find yourself tapping your foot and humming the chorus for the rest of the day (often against your will).
So what gives? Read More
Ever wonder how you can encourage your prospects to listen to you, hang on your every word, and always be hungry for more every time you open your proverbial mouth?
Well, despite popular belief, becoming a master communicator isn’t about being a brilliant wordsmith or the loudest voice in the room.
Not by a long shot.
In fact… Read More
“You’ve got two ears and one mouth.”
You’ve heard that line before, right?
The logic is that if you want to be effective in sales and marketing, you should always be listening!
But what if that wasn’t actually true? Read More
Objections come in all shapes, sizes, and colors.
You’ll never be able to prepare yourself for all of them in advance.
The good news is that at their core, there are really only 5 primary objections.
And if you learn them, and the logic for dealing with them, you’ll be able to complete the transaction instead of fumbling your plays mere yards away from the proverbial end zone. Read More