The Right Mindset for Paid Advertising

Let’s talk about the mindset you need to adopt regarding paid advertising for your business.

So, in case you don’t know me, I work with EMP and run the majority of our paid traffic.

We spend lots of money on campaigns, and I’ve had the good fortune of being able to see data from those campaigns scale at a very high rate to get more leads and customers.

But it wasn’t always like that…

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7 Facebook Ad Metrics You Should Be Tracking

Today’s topic is a basic one, but it’s the most important lesson ever on Facebook ads…

…if you want to run profitable ads for a long period of time, that is!

Here’s the deal…

The way you need to run Facebook ads in 2016 and beyond is…

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Six Factors to Create Higher Converting Campaigns on Facebook

The profit formula is simple:

Revenue minus costs.

And in this post, I’m going to explain how you can decrease your costs and increase your revenue using Facebook adverting in a HIGHLY profitable way for your business.

Now, if you don’t know me, I’ve spent hundreds of thousands of dollars profitably running Facebook ads, so I know a thing or two about how to optimize campaigns.

And no matter what type of business or opportunity you’re promoting…

This post is for you, if you…

a.) want to pay less for every new lead and customer, and

b.) are either currently using Facebook to build your organization, or want to get started immediately (which, needless to say, I think is a pretty good idea).

Okay, so you might already know that…

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Using Facebook to Engage Your Audience in 8 Easy Steps

Let’s face it…

If you’re just starting out, you probably don’t have thousands and thousands of dollars to spend on paid advertising.

So you need to make every penny count!

And the easiest to amplify your ad budget is to increase the engagement on your Facebook page.

What’s that?

Engagement is simply whenever someone shares, comments, or likes one of your posts.

And the more engagement you have, the bigger your reach, and the more likely your audience is to organically see your posts.

Engagement is also important for something called your “Relevancy Score,” which is a little technical, so don’t worry if you’re not familiar with that metric just yet.

But all you really need to know is that…

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