7 Facebook Ad Metrics You Should Be Tracking

Today’s topic is a basic one, but it’s the most important lesson ever on Facebook ads…

…if you want to run profitable ads for a long period of time, that is!

Here’s the deal…

The way you need to run Facebook ads in 2016 and beyond is…

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Six Factors to Create Higher Converting Campaigns on Facebook

The profit formula is simple:

Revenue minus costs.

And in this post, I’m going to explain how you can decrease your costs and increase your revenue using Facebook adverting in a HIGHLY profitable way for your business.

Now, if you don’t know me, I’ve spent hundreds of thousands of dollars profitably running Facebook ads, so I know a thing or two about how to optimize campaigns.

And no matter what type of business or opportunity you’re promoting…

This post is for you, if you…

a.) want to pay less for every new lead and customer, and

b.) are either currently using Facebook to build your organization, or want to get started immediately (which, needless to say, I think is a pretty good idea).

Okay, so you might already know that…

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Using Facebook to Engage Your Audience in 8 Easy Steps

Let’s face it…

If you’re just starting out, you probably don’t have thousands and thousands of dollars to spend on paid advertising.

So you need to make every penny count!

And the easiest to amplify your ad budget is to increase the engagement on your Facebook page.

What’s that?

Engagement is simply whenever someone shares, comments, or likes one of your posts.

And the more engagement you have, the bigger your reach, and the more likely your audience is to organically see your posts.

Engagement is also important for something called your “Relevancy Score,” which is a little technical, so don’t worry if you’re not familiar with that metric just yet.

But all you really need to know is that…

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Top Facebook Ads of 2015

Data doesn’t lie.

And when you’re buying traffic, you always need to make decisions by looking at your numbers.

It’s numbers and metrics (not guesses or “hunches”), which allow you to constantly improve your methods and maximize your results.

The trouble is, you don’t always know which metrics you should pay attention to, what baseline to compare your numbers against, to and how to interpret your results.

This post will help.

We’ve had a pretty good year here at EMP, particularly when it comes to our Facebook advertising.

And today I’m going to share the metrics and results of our top paid Facebook ads we ran in 2015.

First, a quick note about what *type* of advertising strategy we use…

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16 Ways to Refine Your Facebook Ad Targeting

How many people do you know WITHOUT a Facebook profile?

Not too many, right?

Check this out: over a billion people log into Facebook daily, generating over 4.5 billion “Likes” every 24 hours.

You know what that means?

A WEALTH of targeting data for advertisers like you and me!

In fact, Facebook has more interest-based data than any advertising platform known to man.

Which makes it a GOLDMINE for finding hot prospects for your business.

So let’s discuss how you can improve and refine your Facebook ad targeting.

This is going to be particularly helpful if you’ve been doing either of these two things:

– One, if you’ve really gotten a good grasp of your customer avatar—you know exactly who that person is, where they hang out, what they like to do, and what’s going on in their life.

– Two, if you’re focused on branding, building a Page through Page Likes, and communicating with your audience like an industry leader—such as Ray Higdon, Kate McShea, or Michelle Pescosolido would.

There are some incredible ways to target your prospects and precise customer avatar on Facebook.

Read on as we look at specific examples of how you might use these 16 types of Facebook targeting.

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