“The Oprah Effect.”
You might be familiar with the concept:
An endorsement from Oprah puts you on the map.
In a BIG way.
“Oprah’s Book Club” made many authors instant bestsellers.
“Oprah’s Favorite Things” turned many small, unprofitable companies into multi-million-dollar business.
Oprah made the careers of celebrity “doctors” Dr. Phil McGraw and Dr. Mehmet Oz.
Some argue that Oprah’s endorsement even swung the 2008 election.
A study by two economists at the University of Maryland concluded that Oprah’s endorsement propelled then Senator Obama, who was considered a long shot, decidedly into the Presidency.
And regardless of your or my opinion of any of Oprah’s endorsements…
She commands MASSIVE influence!
In fact, she’s considered by many to be the most powerful woman in the entire world.
Why do people listen to Oprah?
Simple… Read More
So why do people buy?
It’s the golden question that every business owner and marketer should know the answer to.
There’s more than one, but let’s talk about one of the main reasons why people buy.
Before I tell you what it is, let me talk to you about something that we sometimes forget, especially when we set up our marketing messages and crank out our campaigns. You may get so excited to share the Elite Marketing Pro system, or your own product, or whatever you’re promoting, that you forget these facts:
People do NOT want to be sold.
They don’t want anybody to come into their lives and sell them anything.
On the other hand… Read More
You’re about to learn how to quickly write a compelling sales message, EVEN IF you’ve never written a word of sales copy in your life.
That’s a tall order, huh?
Okay, so first let me say that your ability to sell is the single most important skill you can develop as a marketer and entrepreneur.
At the end of the day, it’s all about getting the customer. Don’t you think?
By the way, I’m talking to myself here as well.
Anyway, where were we?
Oh yes, being able to create compelling ads, emails and videos using a proven shortcut.
Now before I reveal the shortcut, let’s talk about the structure of your message. There are a number of formulas. But I want to keep things simple.
There’s a persuasion formula that’s as old as dirt.
It’s called… Read More
There are three magic letters that will swing the doors of opportunity wide open and bring you more success, happiness, and prosperity.
Sounds like a tall order. Doesn’t it?
Yet I assure you, that only 3 letters can do all that and much more for you.
Once applied, they will make you a better salesperson, and they will change your life.
Now before I reveal what they are, let’s talk about the above sentence for second—the part about being a better salesperson.
Some people might go… Read More
This post is going to be somewhat controversial.
But…it will make you more money.
And don’t worry, I’m going to keep it real clean here…in spite of using the four letter “F word,” which I guarantee will help you increase your response and boost your sales and income.
But first, let’s talk about the real issue with marketing and advertising…
And I’ll show you how using the “F word” can help you solve one of the biggest challenges every single marketer and advertiser faces:
How to get your prospects to actually read or see your messages.
How to grab their attention and pull them into your sales copy. Whatever it is – blog post, email, video, sales page… it doesn’t matter.
Because unless you can grab someone’s attention (and keep it), you don’t stand a chance of ever making a sale.
In other words, you need to SELL your prospect on reading your sales message.
Cool. So let’s start by first realizing that your prospect (and I’m talking about every single one of us), does NOT want to read or watch or listen to a sales messages. ANY sales message.
We’re trained from a very early age to dismiss all sales attempts.
When a commercial comes on TV, what do we do? Change the channel, right? Of course nowadays there are DVRs. So we just fast forward.
And if you think about it, we kinda have to in order to survive and get through our day, or we’ll never get anything done.
Because studies show that today… Read More