Can you guess the most scarce commodity in network marketing?
Hint: it’s the “glue” that holds everything together.
In fact, it’s something that applies to any business, but is especially important in network marketing.
Ready for the answer?
(I know, the title kinda gave the surprise away, ha ha.)
Loyalty is—without exception—the single most scarce commodity in network marketing.
And it’s also the most important.
Because, quite simply…
You simply cannot build an organization without loyaltyAnd you also can’t have loyalty for loyalty’s sake—you can’t demand loyalty like a dictator.
Loyalty needs to be earned.
It has to be earned through your sacrifice to others.
This is how you grow a loyal team (even when your company will have its own ups and downs).
And the practical side of the equation is this…
You need your own training and marketing systems that actually help people get RESULTS.
Because loyalty can’t be based on hype, guilt, or religion.
I think this is a major problem in a lot of network marketing organizations, especially some of the older ones.
You just can’t BS this part of it.
And even if your opportunity is not perfect and your systems aren’t perfect…
As long as you’re making a concerted effort to add value to your team—helping your team members get results for themselves—then they will feel like you’re genuinely trying your best (and thus stick around).
So how do you do that?
Which is exactly what I’m going to address in this post.
So let’s dive in to the 5 specific ways you can add value and build loyalty in your team…
You must invest your personal time to train your team.
You need to bring value to other people’s lives, daily.
Take me, for instance…
Why do I do Facebook Live videos every single day on the Elite Marketing Pro Fan Page?
I’m not a morning person and I certainly don’t like to think in the morning, so why do I do this?
It’s because I know it’ll impact our community and the industry at large.
It gratifies me to see you guys participating and learning.
The feedback I get is awesome, but that’s not just for me.
I know I’m making an impact and adding value to people’s lives.
Plus, since I’ve started doing these daily lives and investing at least 15 minutes a day…
Our company has exploded in growth, our community has also grown substantially, and our affiliates are doing exponentially better.
A big part of that has to do with our willingness to contribute, as a team.
It starts at the top with myself as the leader, and I’m willing to invest every single day of my personal time to help train our followers.
And that’s precisely what you have to do if you’re running a team or organization of any kind.
You need to create a daily connection with every single person.
You always want to tilt the rewards in favor of your team.
Add bonuses that go beyond the comp plan.
Some leaders in network marketing do this extremely well.
In fact, I recently talked with network marketing leader Angel Fletcher, and it just blows my mind all the bonuses she offers for her team members for achieving certain milestones in their business.
She has regular contests and promotions, and it’s pretty awesome.
One of things we do here at EMP for our team members is something called “scale pay.”
As our company grows, the pay for our team members and employees also grows!
They automatically get a raise as we hit certain revenue numbers.
This is on a monthly basis, so we have to continue to grow if they want their raise.
Imagine your income growing alongside your company as it grows.
How awesome would that be?
It’s also something we instituted as a way to protect ourselves and our company.
For example, let’s say that we go through a downturn.
Every company, at some point, has a rough patch and revenue drops.
Well, what I actually tell our employees and our team members is if the company loses money then they also lose money.
It goes both ways.
We all share in the upside and the downside.
But guess what?
Ever since we’ve instituted this, we haven’t had a downside.
In fact, at the end of every single month, we now have team members that are cheerleaders, encouraging other team members to push hard at the end of the month.
That helps with morale, and it also helps our affiliates earn commissions, and it means we keep pouring on the value every day.
So think of ways you can inspire and motivate your team by tilting the rewards in their favor.
What bonuses can you offer as they rise in the ranks within your organization?
Also keep in mind that recognition is HUGE.
So place the focus on your team’s victories and you’ll all win together.
If you want to build real loyalty then you must encourage open communication.
Unfortunately, this isn’t typically done in traditional network marketing.
I remember the days when I was in my first company and our upline diamond was this “big shot,” but I never actually talked to the guy.
I saw him at events occasionally, and I heard him on some recordings.
But I never actually talked to the guy.
I barely even talked to the person below him.
What I recommend for leaders, no matter how big you are, is to have open communication with your team members.
Facebook groups are a great way to have open communicationI get in our Facebook groups and start answering questions for even the newest people.
How cool is that to have your mentor and the people that you’re watching in these trainings answer your questions directly?
We do have team members in our Facebook group who step in and answer questions.
But, as a leader, it helps me keep my finger on the pulse of where our community is and how people are doing, so I encourage open communication.
Open communication brings issues to the forefront, sooner rather than later.
When people feel like they’re being heard and that their voice matters, no matter how small, then you’re going to build up their loyalty.
Now let’s talk about the flip side of loyalty.
Because loyalty should not be something that’s seen as an absolute.
One of the pitfalls many people have when they’re trying to create security and loyalty in their team is they’re coming at it with the wrong mindset.
I’ve observed this recently in some of our clients, and I had to adjust their thinking.
They come in with a mindset of, “How am I going to get screwed?”
They’re focused on the downside.
Now, that might be a way of functioning in the “backstabbing” corporate world, I get that.
But even in the corporate world that actually indicates a leadership that’s lacking, which is fostering that type of scarcity thinking (which, needless to say, doesn’t foster the best work in your employees).
Some people default to thinking they’re going to get screwed, and they’re always guarding against getting screwed.
Therefore, they have no trust.
This mindset doesn’t work for creating a thriving team culture…
Because if you have no trust, then you have no loyalty.
So how do you foster trust?
First YOU have to give people the benefit of the doubt and trust them.
Of course, you should have things in place such as contracts and agreements, that’s normal in business.
But you also need to trust.
Because when shit hits the fan, or when things go bad in your team, then you really want to have built up that repository of loyalty like I’ve talked about.
Because trust and loyalty will always trump the deflating thought that, “it’s just business.”
The “it’s just business” realm is a hallmark of the corporate world and it’s a very dangerous phrase, because it means is you’re willing to turn on anybody, at a moment’s notice, and thus people can’t count on you.
So what are they going to do?
Well, they’re going to watch their back and look out for themselves, without going all in.
And these dynamics just don’t work, especially in the “volunteer army” of the network marketing space.
Fortunately, we’ve never had to operate in a “just business” mode here at Elite Marketing Pro with any of our community or team members.
But that doesn’t mean we haven’t had challenges.
Loyalty will be tested through difficult timesI wish I could tell you all the things that we had to go through as a company as we grew.
When I joined EMP, it was nowhere near the monster that it is now.
But our employees, our team members, and even our affiliates stayed loyal through a period of time where they knew they weren’t getting the best deal possible, when their pay was low, and when their payouts weren’t the fastest.
But people will stay, even when everybody else says they should leave…
If you’ve built up a repository of loyalty, by being willing to do the things others wouldn’t during the hard times.
And sure, you will have people that leave, because it always happens.
But the people who are going to be most loyal to you are the people you have invested your time in.
To summarize…Again, here’s how you can gain loyalty through sacrificing for your team…
- Provide value everyday
- Create incentives by tilting rewards in favor of your team
- Be honest and encourage open communication
- Don’t take your team for granted or put your interests first
- Foster trust by investing in your team
Hope this makes sense for how you should run your team, and also how you should work to build your brand.
Because this isn’t just about building a network marketing organization, of course.
This process is also how you grow any business or team organization, create a personal brand, build a following, and maintain a personal connecting to keep that following loyal and engaged.
These principles are universal.
Now, obviously there are…
A few steps between creating a following and welcoming that following onto your teamIncluding, but not exclusive to:
Converting your followers into leads, customers, and fellow business-builders.
The good news is that much of this process can be automated.
And my 10-day online recruiting bootcamp will walk you through the process, start to finish.
You’ll get a tour of the exact systems I use to generate 300-500 leads per day, 30-50 customers per day, and recruit 70-100 serious biz-builders into my business each month.
So if you’re ready to get started…
And if you found this content helpful, I would love to read your comments below!
Chief Marketing Officer
Elite Marketing Pro
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