Want to instantly become more attractive?
Just slap on a pair of sunglasses.
Although beauty is in the eye of the beholder, studies show that people universally look better in sunglasses.
But why is this?
Why are we naturally drawn to people wearing shades?
Well, for one reason… Read More
That’s how quickly your brain forms a first impression.
In fact, according to a study at Princeton University, participants crystallized a lasting judgment about the attractiveness, competence, and aggressiveness of a complete stranger in just one-tenth of a second!
For reference, it takes three-tenths of a second to blink your eyes.
Now that’s fast!
Just goes to show how quickly the brain makes “snap” decisions.
And guess what?
The same rings true for… Read More
Famed showman P. T. Barnum once orchestrated a stunt so shocking…
It changed the face of the entire world.
And no, this’s got nothing to do with Barnum’s circuses, fake mermaids, side shows, or duping the public with his elaborate and infamous hoaxes.
In fact, we all owe Barnum a huge debt of gratitude for this unintentional act of public service.
Clearly that’s a bold claim…
So now it’s time to prove it, right?
Without further ado, here’s the story… Read More
Imagine you’re taking a journalism class.
It’s day one.
And no sooner than taking a seat, the teacher announces your first assignment…
You are to write the lead for a story.
In journalism, the lead (or lede) is the opening paragraph, usually a single sentence, where you not only summarize the big points of the story but, most importantly, capture your reader’s attention, so they’ll read more.
Okay, ready for your assignment?
Here are the facts… Read More
“Content marketing is the only marketing left.”
That’s according to Seth Godin, circa 2008.
But is the marketing legend and 17-time bestselling author correct?
Well, yes and no.
“No” because content marketing isn’t the only kind left.
There’s traditional marketing everywhere you turn.
But it’s equally obvious that content marketing—blogs, videos, podcasts, etc.—is not only wickedly effective at engaging an audience, but is also leveraged, inexpensive, and produces a staggering ROI.
The numbers don’t lie.
According to HubSpot’s annual report… Read More
We are drowning in information.
Seriously, there’s so much content being produced it’ll make your head spin.
Check out these stats…
– 205 billion emails are sent daily
– 30 billion pieces of content are shared on Facebook monthly
– 200 billion tweets are tweeted yearly (that’s 6,000 tweets every second!)
– 58.3 million new WordPress posts are published monthly
– 300 hours of video are uploaded to YouTube each minute
Look at the sheer immensity of those numbers.
They boggle the mind.
And what’s even crazier?
According to Google CEO Eric Schmidt… Read More