Famed showman P. T. Barnum once orchestrated a stunt so shocking…
It changed the face of the entire world.
And no, this’s got nothing to do with Barnum’s circuses, fake mermaids, side shows, or duping the public with his elaborate and infamous hoaxes.
In fact, we all owe Barnum a huge debt of gratitude for this unintentional act of public service.
Clearly that’s a bold claim…
So now it’s time to prove it, right?
Without further ado, here’s the story… Read More
Imagine you’re taking a journalism class.
It’s day one.
And no sooner than taking a seat, the teacher announces your first assignment…
You are to write the lead for a story.
In journalism, the lead (or lede) is the opening paragraph, usually a single sentence, where you not only summarize the big points of the story but, most importantly, capture your reader’s attention, so they’ll read more.
Okay, ready for your assignment?
Here are the facts… Read More
“Content marketing is the only marketing left.”
That’s according to Seth Godin, circa 2008.
But is the marketing legend and 17-time bestselling author correct?
Well, yes and no.
“No” because content marketing isn’t the only kind left.
There’s traditional marketing everywhere you turn.
But it’s equally obvious that content marketing—blogs, videos, podcasts, etc.—is not only wickedly effective at engaging an audience, but is also leveraged, inexpensive, and produces a staggering ROI.
The numbers don’t lie.
According to HubSpot’s annual report… Read More
We are drowning in information.
Seriously, there’s so much content being produced it’ll make your head spin.
Check out these stats…
– 205 billion emails are sent daily
– 30 billion pieces of content are shared on Facebook monthly
– 200 billion tweets are tweeted yearly (that’s 6,000 tweets every second!)
– 58.3 million new WordPress posts are published monthly
– 300 hours of video are uploaded to YouTube each minute
Look at the sheer immensity of those numbers.
They boggle the mind.
And what’s even crazier?
According to Google CEO Eric Schmidt… Read More
In late 2015, just 6 months after launching, Apple Music had 10 million paying subscribers.
An impressive figure, right?
Especially when you consider it took Spotify 6 whole years to reach the same number!
Now Apple Music has 15 million paying users in 100+ countries.
At 9.99$/month, that’s nearly $150 million in revenue, every single month…
All from a product that didn’t even exist one year ago.
Not too shabby, aye?!
So how did Apple hit these numbers so quickly?
(Hint: the answer will seem OBVIOUS in hindsight.) Read More
Why do dealerships bother selling new cars?
Now, before you say that’s a weird question, take a look at this…
The National Automobile Dealers’ Association reports the profit margin for selling new cars is a minuscule 4%.
In fact, sometimes a dealer makes almost NO money on a new car sale (especially if they need to liquidate inventory).
So even though those rows of shiny new cars may look like beaucoup cash in the bank, they certainly aren’t where a dealer’s income actually comes from.
Which begs the question…
How do they make their money?
Well, a good chunk come from “upsells” like financing charges and extended warranties.
But their REAL profit center, which accounts for fully 44% of gross revenues, is in… Read More