Let’s talk about the mindset you need to adopt regarding paid advertising for your business.
So, in case you don’t know me, I work with EMP and run the majority of our paid traffic.
We spend lots of money on campaigns, and I’ve had the good fortune of being able to see data from those campaigns scale at a very high rate to get more leads and customers.
But it wasn’t always like that… Read More
What are weight-loss programs really selling you?
– Tedious calorie-counting plans and shakes that cause inexplicable gastrointestinal symptoms?
– Sore joints, shaky knees, and the inability to walk down stairs because you did too many squats?
– Newfangled machinery, puddles of sweat, physical exhaustion, and mat herpes?
…of course not!
Instead, they’re selling you on… Read More
What’s the first thing you should do when you sit down to place an ad?
Don’t worry, there are no wrong answers!
Perhaps you take a look at your trusty swipe file?
Maybe you dig through one your dog-eared marketing handbooks for some serious inspiration?
Alright, pencils down.
Remember when I said that there were no wrong answers?
Well, I kinda lied… Read More
Can taunting your audience make for an effective ad campaign?
Legendary copywriter Eugene Schwartz sure thought so, running an advertorial with the following headline, back in 1967, in newspapers and magazines across the country… Read More
Stories are the single most powerful way to communicate, which makes them an indispensable tool in your sales process.
Put simply, if you want to sell more effectively, then you need to cultivate the skill of crafting compelling stories.
Don’t worry if you’re not the “creative” type…
In this post I’m going to share a three-part formula, which can easily turn everyday observations into riveting sales messages. Read More
It’s no secret that Facebook is, by far, the most popular social media platform in the world, which also means it’s your single largest opportunity to connect with hot prospects in your target market.
But, there’s a catch.
And here’s where most people go wrong… Read More