7 Facebook Ad Metrics You Should Be Tracking

Today’s topic is a basic one, but it’s the most important lesson ever on Facebook ads…

…if you want to run profitable ads for a long period of time, that is!

Here’s the deal…

The way you need to run Facebook ads in 2016 and beyond is…

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Free vs. Paid Online Lead Generation Strategies: Where Should You Start?

If you want to build your business online, your first question might be…

Should I invest my time in free or paid traffic strategies?

Now, if you’ve looked around the Internet for training on how to do just that…

You might have noticed there’s a dizzying array of lead generation methods being taught…

– Active prospecting (reaching out and connecting one-at-a-time)

– Passive marketing (such as Facebook Live, YouTube Live, Periscope, etc.)

– Paid advertising (e.g., pay-per-click or post engagement)

Which begs the question…

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3-Bucket Strategy to Exponentially Scale Facebook Ad Campaigns

If you gave Facebook a dollar and got $1.18 in return…

…you’d give Facebook as many dollars as possible, right?

This is what we call “scaling.”

And believe it or not, it’s the single most challenging aspect of any traffic campaign.

Because unfortunately, just because a campaign is successful with a budget of, say, $10 a day…

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