If you gave Facebook a dollar and got $1.18 in return…
…you’d give Facebook as many dollars as possible, right?
This is what we call “scaling.”
And believe it or not, it’s the single most challenging aspect of any traffic campaign.
Because unfortunately, just because a campaign is successful with a budget of, say, $10 a day… Read More
Everyone’s addicted to it.
You can’t go anywhere without seeing it.
And love it or hate it…
It’s here to stay.
What am I referring to?
Social media, of course!
It’s no secret that people are buried in their phones on Twitter, Facebook, Instagram, YouTube, etc., while they’re stopped at a light, at the park with their kids, at dinner, in the waiting room at the dentist, even while driving down the road!
Social media is the modern obsession.
People are utterly consumed with documenting their lives and posting “selfies” and opinions all over social media, every single hour of every single day.
Now, if all of this makes you cringe… Read More
The profit formula is simple:
Revenue minus costs.
And in this post, I’m going to explain how you can decrease your costs and increase your revenue using Facebook adverting in a HIGHLY profitable way for your business.
Now, if you don’t know me, I’ve spent hundreds of thousands of dollars profitably running Facebook ads, so I know a thing or two about how to optimize campaigns.
And no matter what type of business or opportunity you’re promoting…
This post is for you, if you…
a.) want to pay less for every new lead and customer, and
b.) are either currently using Facebook to build your organization, or want to get started immediately (which, needless to say, I think is a pretty good idea).
Okay, so you might already know that… Read More
DIY is everywhere you look.
You’ve seen it on TV and Pinterest, in magazines and blogs, and at your local Home Depot…
– 3 Simple Steps to Tile Your Bathroom in Just 2 Days!
– Stain Your Own Nightstands For Just $5!
– Who Needs A Hairdresser? Trim Your Own Bangs Like A Pro In The Comfort Of Your Own Home!
DIY (“Do It Yourself”) is a movement that’s gone viral in the past decade and it’s here to stay.
It’s a mindset shift that’s created a belief that “we can do it all,” and, more importantly, “we can do it all for practically free!”
Here’s the message…
– We can have the nice shiny new bath tile (without paying thousands)
– We can create those lookalike nightstands (without remortgaging our home)
– We can cut our own bangs just like the top hairdressers in Manhattan (without having to spend hundreds of dollars every six weeks)
This DIY mentality is amazing, right?
Especially if you’re a home business owner looking to build a profitable business.
And you are reading this blog today because you want to do just that, correct?
As a business owner, a DIY mentality will cap your growth and keep you stagnant and frustrated.
Here’s why… Read More
Let’s face it…
If you’re just starting out, you probably don’t have thousands and thousands of dollars to spend on paid advertising.
So you need to make every penny count!
And the easiest to amplify your ad budget is to increase the engagement on your Facebook page.
Engagement is simply whenever someone shares, comments, or likes one of your posts.
And the more engagement you have, the bigger your reach, and the more likely your audience is to organically see your posts.
Engagement is also important for something called your “Relevancy Score,” which is a little technical, so don’t worry if you’re not familiar with that metric just yet.
But all you really need to know is that… Read More
Have you ever heard of a chameleon?
You know, those li’l lizards that change color to adapt and survive in their current environment?
Believe it or not…
Chameleons can teach you almost everything you need to know about how to find success as an online business owner.
The Internet is a constantly and forever-changing environment.
And it’s the online marketers who adapt the fastest to the never-ending changes in their online environment that will continue to profit and thrive!
So if you want to stay ahead of the curve and succeed with your business, you need to…
Think of yourself as a “Chameleon Business Owner”
Before we go any further, I have a confession to make…
If you were to take a peek inside my business (with my husband and business partner Andrew), you’d see that I’m NOT the most tech-savvy entrepreneur.
Despite the fact that we’ve generated a multiple six-figure per year income for the past couple of years online, we still get frustrated just like anyone else by the “techie” side of things.
But our success has MUCH more to do with our ability to adapt than any technical “smarts.”
You see, by adapting and taking action quickly with what’s working right now on the online marketing platforms we use, we’ve been able to stay ahead of the curve and maximize our results.
The same can happen for you.
Here’s an example you can apply right now to your own business… Read More