I recently started recruiting my Uber and Lyft drivers.
Now, why would an expert Internet marketer, who’s generating 300–500 leads per day for his business, be recruiting his Uber or Lyft drivers?
Well, it’s quite simple actually.
First, as a marketer, you’ve got to be willing to step into a real-life situation, to actually gain some insight into what motivates people.
- What’s going to pique their interest?
- What “ah-ha” will perk up their ears?
- What “hook” will get them interested to look further?
Whether you’re online or offline, you’ve got to tap into people’s motivations.
Second, I truly want to help people.
I’m already successful, so I don’t need to prospect anybody.
I don’t need to prospect anyone at the mall, on the streets, or in their car.
Instead, I just want to help them get what they want.
And I’m sharing this with you to help you out too, and offer you insight into your prospects.
If you are building both online and offline, or if you’re building offline and learning online, this might help you generate some results rather quickly.
So here’s how my interactions go when I get in the car…
To set the premises, you have to understand who you’re talking to so you can set expectations for yourself.
If you’re talking to people that are not very qualified, you’re going to get unqualified responses.
So note this process works for anyone that’s qualified, but I just happen to be testing it with Uber and Lyft drivers.
Uber and Lyft drivers, believe it or not, are entrepreneurial.
They’ve already decided to go off on their own and do something different.
They sought out an opportunity outside the traditional form of employment to make some extra money.
That actually qualifies them a little bit in terms of being a good candidate for your business.
Sure, that’s not always true, but it’s what I’ve found.
A lot of Uber/Lyft drivers are business owners
They are driving for fun, or for extra money, or whatever.
Understanding who you’re talking to is not only going to help you gain some insights as to what their motivations might be, but also it sets proper expectations for you.
Who you’re talking to matters.
In this blog post, my friend Kosta Gara talks about the three different types of people he recruits and the other type of person he doesn’t recruit or waste his time with.
I agree with him, but Uber/Lyft drivers are more qualified than the average person, because they already have gone on to do something that’s different, that’s not normal, so to speak.
Open up a conversation with them by asking them how long they’ve been driving and what they currently do.
- “How long have you been driving Uber/Lyft?”
- “Do you have any other jobs?”
Chitchat back and forth about their responses, like this:
- “What do you think of it?”
- “Do you like it?”
- “Is it making good money?”
- “Do you do anything else for work?”
Whatever they tell you, you’re just listening.
Then the law of reciprocity means they will almost always ask you what you do.
That’s your opening, but it’s also the most critical part of this process.
You have to develop a simple elevator pitch that’s going to pique their interest, and that’s your answer.
My response, based on what I do as Elite Marketing Pro’s Chief Marketing Officer, is this:
“I’m in Internet marketing and advertising. I help business owners market and promote their business and sell their products and services on the Internet. And I help people start businesses on the Internet.”
Then I kind of just wait for their response.
They almost always say:
“Wow, that’s interesting. How does that work?”
Every interaction is a little different, but it pretty much goes through the similar stages.
If they’re already a business owner, they’re gonna actually start asking you follow-up questions:
“Oh, how do you do that? I have a business…”
I help them from there based on what they ask.
You’ll have to tailor that to what you do, but model the part about “I help people start businesses,” or, “I help people start businesses on the Internet.”
What makes this process work for me is that I immediately jump into legitimizing what I do by connecting it to something they understand.
Well, because my pitch is true.
I actually help people to start businesses with affiliate marketing.
Now affiliate marketing, for those of you who don’t know, should be very familiar because you’re in network marketing, and there’s just one slight difference.
Basically affiliate marketing means I refer people to a website, they buy, and I get a commission.
I tell them:
“So specifically when I help people start businesses, I teach them how to do affiliate marketing.”
And they’re like: “What’s that?”
“Well, if you know Amazon.com…”
(And of course they do.)
“Well, Amazon has something called an affiliate program, and you can actually go to their website right now, scroll to the bottom and sign up for their affiliate program.
“From that point on you could actually send business to Amazon. You can refer people, in any way—through advertising, if you’re a blogger, if you’re posting on social media.
“You refer people to Amazon and get paid a 5-8% commission on those sales.”
And they’re like: “Really? I didn’t know that!”
To which I reply:
Yes, that’s this whole world that’s right in front of us, that most of us never know existed, but there’s a lot of people making really great livings doing this.
They’re like: “Really?”
And I tell them:
Yes, in fact, most online businesses, most big online businesses and major corporations have affiliate programs. They will pay you to refer business to them.
They’re like: “Wow! I didn’t know that!”
I’m educating them as I’m going through this prospecting process, and I’ve never had a negative response from that.
I also take the opportunity away by doing something that lets them know, without directly telling them, that the only way for them to gain access to what I do is through ME.
So I tell them about Amazon, but then I say:
I don’t actually work on affiliate programs like what Amazon does because they pay too little. I work with affiliate programs that do X, Y, and Z.
How to tweak your response
Now, you can tweak what I’ve just said to fit what you do with your particular opportunity or business.
Or maybe you help people from a product standpoint.
You help them get better skin, lose weight, whatever.
You would tweak your response to that, but then you’ve got to legitimize it in some way.
You’ve got to connect it with something they’re familiar with, and I connect it with Amazon.
Then I transition to more of what I do.
Dial in your unique value
But actually, most of these affiliate programs pay very little. 5–8% from Amazon, for me is not very much. I work with affiliate programs that pay 50–90%.
I’m talking about our affiliate program at EMP, FYI.
That piques their interest even more, because now I’ve taught them something about a world they don’t know about; a world that’s actually available to them.
But I’ve also taken it away a little bit when I said I work with affiliate programs that offer you the advantage of higher commissions…
And guess what?
The only way to have access to that advantage is through me.
When I say I work with affiliate programs that pay 50–90%, they go:
“Really? Oh, wow!”
And then, at that point they almost always want more, so…
They typically ask me for my card…
Do you have a business card? How do I get a hold of you?
My response is:
No, I don’t have a business card, I work on the Internet. However, I can text you my info.
And they’re like: “Okay, cool!”
So what you’ve done there, is you’ve gotten their phone number to text them some additional information.
As they give you the phone number, and you’re texting the information, you go:
Oh, what’s your email address? I want to send you some more information.
Now this is where Internet marketing comes in…
If you’re doing Internet marketing, and if you’re learning from Elite Marketing Pro, you have this advantage, because you’re building a list.
You’re growing a list of email subscribers.
So in addition to the text, you can add them to your subscriber list.
When somebody gives me their info, I basically add them into my list right there and then, from my phone.
If they’re interested in marketing stuff, I set them up into whatever’s relevant.
They get on my email list, and they’re getting information automatically, whether I follow-up with them personally or not.
(But obviously you want to follow-up, and I do.)
I ask for their name, so I can add them to my contacts list.
When I have their contact info, I tell them:
Here’s what’s going to happen next: you’re gonna receive an email from me that’s going to provide you X, Y, and Z.”
I send whatever it is they need: an email bootcamp, a video, or whatever.
Speaking of which, if you’d like to build an automated selling and prospecting system to attract your own highly interested prospects to your product or opportunity online, click here to gain access to my FREE 10-Day Online Recruiting Bootcamp!
And then your job is to follow-up after that.
Basically you use the processes that you’re taught in your network marketing organization.
Or if your network marketing organization sucks at training, for this type of offline prospecting stuff, then I recommend you hit up Eric Worre, or Todd Falcone, or some of the awesome trainers out there.
Tim Sales has great training that I’ve been through on how to do follow-up and show the plan and all that stuff.
So that’s the process to prospect Uber/Lyft drivers with a 60–70% success rate!
…and no one has ever gotten mad at me for doing this!
No one has ever like been scornful or upset or any of that stuff, so your risk of rejection is low.
And if it’s not obvious already…
This process works for anybody you run into.
A business owner, someone at the gym, whoever it is.
And like I mentioned before, what this has allowed me to do as an Internet marketer is get great insight as to what motivates people.
When I find a process, and especially an elevator pitch that works, that gets people to respond, that’s automatically going be something I’m gonna be using in my online marketing.
It will be included in my Facebook posts, my ads, my emails, et cetera, because now I have gained an insight as to what piques people’s interests and what may repel them.
If you are struggling to generate leads for your business online…Or if you’re having trouble finding enough prospects to talk to…
Then I highly recommend signing up for my free online recruiting bootcamp.
You’ll see the exact online business building strategies I use to generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business builders into my business each month!
So if you’re ready to get started…
And if you found this content helpful, I would love to read your comments below!
Chief Marketing Officer
Elite Marketing Pro
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