Many times when we engage in prospecting conversations, we tend to over-complicate our thinking and overlook what’s staring us right in the face.
In other words, we often engage our prospects from our perspective, not from theirs, as we are trying to sell them on what we have to offer.
And as you might have deduced, this is the WRONG approach.
Because until you’ve asked a few detective-like questions, you’re in no position to sell your prospect anything.
Let’s play a game.
You’re about to read the story of someone you know all-too-well.
Someone who’s a household name; someone you grew up idolizing.
And make no mistake…
This someone’s journey is key to unlocking a never-ending flow of leads, sales and profits on your own journey as an entrepreneur.
But, I bet you won’t know who I’m talking about after reading the next 40 lines.
Let’s see if you can prove me wrong…
The REAL “Law of Attraction?”
It ain’t about thinkin’ yourself rich or quantum pseudo-frequencies.
Nope, it’s WAY more simple than that.
In fact, it’s basic schoolyard psychology.
And once you practice this fundamental economic principle, you’ll have qualified prospects beating down your door wanting to hear all about your business.
So read on and you’ll learn all about how to set yourself apart, so you’re not fighting tooth-n’-nail for peoples’ attention in today’s busy marketplace!
Does sex sell?
Well, according to a 2014 study out of Johns Hopkins University analyzing which Super Bowl ads generated the most social media activity, press coverage, and “recall” (which is how well an audience can remember a given ad at a later time)…
The answer is NO.
Or, more accurately…
Do you stink at pooping?
Not only is this a valid question, as you’ll soon learn, but it’s also the subject matter of an unexpected and massively successful viral ad that generated over $15 million in sales in 2015 alone.
Here’s the story…