You already know the importance of “niching down” and going after a laser-targeted audience (…versus targeting everybody under the sun).
But this poses a much bigger question, which could actually be killing your conversions…
Are you targeting the right market?
This might seem insultingly simple on the surface.
But with that said, you very well be pulling the wool over your own eyes when it comes to your true target audience.
Mo’ money, mo’ problems.
Popularized by late, great Notorious B.I.G., this iconic phrase has always been a head-scratcher.
I mean, whether you’re a marketer or not, more money is what we’re all after, right?
And the problems that come along with that wealth?
Well, we’ll take our chances with ‘em…amirite?
And in fact, I think anyone selling anything could benefit from FLIPPING the script on this old adage.
That is to say…
Stop me if you’ve heard this one before…
“Facts tell; stories sell.”
Rolls right off the tongue, don’t it?
It’s true, though.
From commercials that tug at our heartstrings to people-centric ad campaigns, nothing compares to the power of story in advertising.
I mean, watch this and try not to feel something…
Growing up, you were probably taught not to judge a book by its cover, right?
Here’s the deal, though…
This “golden rule” doesn’t apply to the rapid-fire world of marketing and advertising.
(Sorry, mom and dad!)
The customer isn’t always right!
In an era where we want every color of the latest gadget loaded with dozens of new features and functions, it’s tempting to market our own products and services the same way to try and please everybody.
Spoiler alert: you can’t.
And as a result, you should always adopt a “less is more” mentality when it comes to what you’re selling.
Because as you’ll soon see, limiting choices makes sealing the deal exponentially easier…