Imagine you’re at the grocery store, choosing between two apples.
Shiny and waxy to the touch, both are totally free of bruises and pretty much identical in weight and size, too.
So, which do you choose?
On a whim, you place one in your cart and drop the other right back into the bunch.
And that’s that.
But here’s some food for thought…
Let’s play a quick game of word association.
What comes to mind when you hear the following names?
– Claude Monet
– Vincent van Gogh
– Pablo Picasso
– Salvador Dali
– Jackson Pollock
– Andy Warhol
Even if you’re not an art buff, chances you’ve heard of the artistic movements that these guys were associated with…
Every marketer on the Internet claims “content is king.”
Well, content might be “king,” but on the Web, readability is “holy emperor.”
Your average website visitor spends less than 4 seconds scanning a page before deciding whether to keep reading or to click away looking the next “shiny thing.”
And let’s say they do decide to keep reading, unfortunately the same research indicates they’ll read less than 28% of the words on the page.
So even though I hate to be the bearer of bad news…
Prepare to be SHOCKED…
Because you’re about to learn how to acquire 3 new clients every single day using this one WEIRD old tip.
Just kidding—I’m not trying to “clickbait” you with (admittedly tired) promises of too-good-to-be-true insta-success!
But honestly, though, doesn’t a silver bullet sound nice?
I mean, who wouldn’t want to start instantly raking in new customers or reps like gangbusters?
After all, time is of the essence and you’re no doubt pressed for new prospects, leads, customers, and recruits.
However, the best way to drive results isn’t waiting for some ‘magical’ solution to fall in your lap.
Instead you need to…
The most poisonous advice for someone trying to grow their business?
“Work smarter, not harder.”
Sure, sounds good, right?
But here’s the problem with this cliche…