If you’re building your network marketing business online, you might feel a bit unwelcome when advertising on most of today’s social media platforms.
…like you’ve got to keep the nature of your business a secret, else risk getting kicked to the curb for promoting a so-called “get-rich-quick scheme.”
Well, you’re right to be concerned.
It’s not easy to walk the line of making compelling claims while still flying under the “compliance police” radar.
And yet, despite the temptation to assume that emphasizing bold benefits is the only way to get clicks…
You already know the importance of “niching down” and going after a laser-targeted audience (…versus targeting everybody under the sun).
But this poses a much bigger question, which could actually be killing your conversions…
Are you targeting the right market?
This might seem insultingly simple on the surface.
But with that said, you very well be pulling the wool over your own eyes when it comes to your true target audience.
Mo’ money, mo’ problems.
Popularized by late, great Notorious B.I.G., this iconic phrase has always been a head-scratcher.
I mean, whether you’re a marketer or not, more money is what we’re all after, right?
And the problems that come along with that wealth?
Well, we’ll take our chances with ‘em…amirite?
And in fact, I think anyone selling anything could benefit from FLIPPING the script on this old adage.
That is to say…
Stop me if you’ve heard this one before…
“Facts tell; stories sell.”
Rolls right off the tongue, don’t it?
It’s true, though.
From commercials that tug at our heartstrings to people-centric ad campaigns, nothing compares to the power of story in advertising.
I mean, watch this and try not to feel something…
Growing up, you were probably taught not to judge a book by its cover, right?
Here’s the deal, though…
This “golden rule” doesn’t apply to the rapid-fire world of marketing and advertising.
(Sorry, mom and dad!)