The 5-Step Process to Get Inside Your Prospect’s Mind & Position Your Product or Service as Their Perfect Solution

Written by Bill Pescosolido | Filed under Attraction Marketing

It’s an old marketing adage that people don’t buy your product or service, they buy the BENEFITS of whatever you’re selling.

Sounds cool, right?

…but what does that actually mean?

Well, here’s another way of looking at it…

4 Proven Methods to Establish Your Authority in the Online Network Marketing Arena

Written by Bill Pescosolido | Filed under Attraction Marketing

Let me be brutally honest.

It is ridiculously difficult to build your business if nobody knows who you are – especially online.

It is really hard to get prospects to return your calls…

…or get people to opt in and become a lead if they don’t perceive you as any kind of authority.

So what’s a new Internet marketer to do?

Well, whatever slice of the world you’re operating within…

Three Questions You Must Answer Before You Build Your Personal Brand

Written by Bill Pescosolido | Filed under Attraction Marketing

When most people think about personal branding…

Things like a sharp logo, fancy title, catchy tagline, and professional photography all come to mind.

Hogwash.

These are the LAST things you need.

Which isn’t to say branding isn’t important, because it absolutely is.

After all, how else are you going to stand out from your competitors in today’s crowded marketplace?

10 Ways to Get More Traffic to Your Blog Posts

Written by Bill Pescosolido | Filed under Attraction Marketing

As a blogger or a content marketer, you always want to get more traffic to your blog posts.

Obviously, more traffic means more opportunities for your reader to…

– Opt-in to become a lead
– Become aware of your offer(s)
– Be exposed to your brand

But let me ask you this…