Want to instantly become more attractive?
Just slap on a pair of sunglasses.
Although beauty is in the eye of the beholder, studies show that people universally look better in sunglasses.
But why is this?
Why are we naturally drawn to people wearing shades?
Well, for one reason…
That’s how quickly your brain forms a first impression.
In fact, according to a study at Princeton University, participants crystallized a lasting judgment about the attractiveness, competence, and aggressiveness of a complete stranger in just one-tenth of a second!
For reference, it takes three-tenths of a second to blink your eyes.
Now that’s fast!
Just goes to show how quickly the brain makes “snap” decisions.
And guess what?
The same rings true for…
Famed showman P. T. Barnum once orchestrated a stunt so shocking…
It changed the face of the entire world.
And no, this’s got nothing to do with Barnum’s circuses, fake mermaids, side shows, or duping the public with his elaborate and infamous hoaxes.
In fact, we all owe Barnum a huge debt of gratitude for this unintentional act of public service.
Clearly that’s a bold claim…
So now it’s time to prove it, right?
Without further ado, here’s the story…
How pure is your beer? 🍺
Probably not a question you fret too much about, right?
Chances are, when you’re at your favorite watering hole ordering a pint, you’re thinking about if you’re in the mood for something ‘malty’ or ‘hoppy,’ without a care in the world about how it was processed.
Yet, in the early 1900s…
Does sex sell?
Well, according to a 2014 study out of Johns Hopkins University analyzing which Super Bowl ads generated the most social media activity, press coverage, and “recall” (which is how well an audience can remember a given ad at a later time)…
The answer is NO.
Or, more accurately…
Do you stink at pooping?
Not only is this a valid question, as you’ll soon learn, but it’s also the subject matter of an unexpected and massively successful viral ad that generated over $15 million in sales in 2015 alone.
Here’s the story…