Free vs. Paid Online Lead Generation Strategies: Where Should You Start?

If you want to build your business online, your first question might be…

Should I invest my time in free or paid traffic strategies?

Now, if you’ve looked around the Internet for training on how to do just that…

You might have noticed there’s a dizzying array of lead generation methods being taught…

– Active prospecting (reaching out and connecting one-at-a-time)

– Passive marketing (such as Facebook Live, YouTube Live, Periscope, etc.)

– Paid advertising (e.g., pay-per-click or post engagement)

Which begs the question…

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3-Bucket Strategy to Exponentially Scale Facebook Ad Campaigns

If you gave Facebook a dollar and got $1.18 in return…

…you’d give Facebook as many dollars as possible, right?

This is what we call “scaling.”

And believe it or not, it’s the single most challenging aspect of any traffic campaign.

Because unfortunately, just because a campaign is successful with a budget of, say, $10 a day…

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6 Ways to Get Rapid Engagement with Your Fans and Followers

Everyone’s addicted to it.

You can’t go anywhere without seeing it.

And love it or hate it…

It’s here to stay.

What am I referring to?

Social media, of course!

It’s no secret that people are buried in their phones on Twitter, Facebook, Instagram, YouTube, etc., while they’re stopped at a light, at the park with their kids, at dinner, in the waiting room at the dentist, even while driving down the road!

Yikes!

Social media is the modern obsession.

People are utterly consumed with documenting their lives and posting “selfies” and opinions all over social media, every single hour of every single day.

Now, if all of this makes you cringe…

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