16 Ways to Refine Your Facebook Ad Targeting

How many people do you know WITHOUT a Facebook profile?

Not too many, right?

Check this out: over a billion people log into Facebook daily, generating over 4.5 billion “Likes” every 24 hours.

You know what that means?

A WEALTH of targeting data for advertisers like you and me!

In fact, Facebook has more interest-based data than any advertising platform known to man.

Which makes it a GOLDMINE for finding hot prospects for your business.

So let’s discuss how you can improve and refine your Facebook ad targeting.

This is going to be particularly helpful if you’ve been doing either of these two things:

– One, if you’ve really gotten a good grasp of your customer avatar—you know exactly who that person is, where they hang out, what they like to do, and what’s going on in their life.

– Two, if you’re focused on branding, building a Page through Page Likes, and communicating with your audience like an industry leader—such as Ray Higdon, Kate McShea, or Michelle Pescosolido would.

There are some incredible ways to target your prospects and precise customer avatar on Facebook.

Read on as we look at specific examples of how you might use these 16 types of Facebook targeting.

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How To Keep Facebook from Banning Your Ad Account!

Facebook’s at it again…

If you’re one of the 2.5 million advertisers leveraging the world’s largest social network, you’ve no doubt noticed that hardly a week goes by without a change to their platform.

Often this is simply a cosmetic update to the Ads Manager interface, but more recently they’ve also been tightening their advertising guidelines and restrictions.

This means trouble.

There’s been a significant spike in ads getting disapproved over the past few months (often from well-meaning marketers who are trying their best to keep everything “above board.”)

And most disconcertingly, many marketers have been getting outright BANNED.

Here’s the thing:

You really don’t want to go to Facebook “jail.”

Getting your account shut down is a royal pain in the “tush”…

Firstly, your traffic comes to an immediate, grinding halt.

Secondly, the appeal process isn’t easy, particularly quick, or even guaranteed (…not by a long shot).

So the best course of action is to “play ball” using a few ‘unspoken’ Facebook guidelines…

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