I just got this letter from Forbes in the mail asking me to come back.
I subscribe to a LOT of stuff, and unfortunately, don't really have time to read all of it.
So recently I didn't renew my Forbes subscription and they've been bombarding me with letters.
I had no plans to renew it and as I was just about to toss this one, on the back it said…
“FREE GIFT” with a picture of a nice black sports bag.
I actually tossed the envelope in the garbage can, when I saw this on the back, and said to myself…
Well you can't just toss away a “FREE” bag, right?
So I reached into the garbage can, pulled the envelope out, tore the letter open, in my mind thinking…
“I'm not gonna renew, but I'm just curious to see what's inside.”
Not because it's not a good read, but I simply don't have the time and they just pile up on me.
But how can I say “NO” to a free bag?
So, of course, I'm renewing.
There are several very important psychological triggers and attraction marketing techniques here that you can and should use in all your marketing.
Let's look at it, shall we…
1. Give something of perceived “value”
One of the greatest copywriters of all time, Gary Bencivenga said that…
“Make your advertising itself VALUABLE.”
People are quick to dismiss, toss out, hit the delete button the moment they sense it's a sales messages or an ad, right?
You're like that too, it's ok, we're all like that.
There's something of value inside, and you simply can't throw away something you think has some “value” to it… even IF they know it's advertising.
2. Use the word “FREE”
I'm sure you already know that; free is such a powerful word.
But it's worth reminding yourself, people LOVE free stuff.
Now it can be overused at times, but if positioned correctly, it can make a HUGE difference.
Like in this case, they're not just giving me a FREE bag… they're giving me an “Exclusive Executive Traveler” for FREE with my subscription.
Everyone likes free stuff, so use this wisely in your ads.
3. Provide a “REASON WHY”
All of your advertising needs to contain this Reason Why element to respond.
Look, people are BUSY.
They are bombarded with commercial messages all day long.
You want people to act… to click on your link… to opt-in to your list… to open your email… to buy from you or join your business?
Then you have to give them a REASON WHY.
And when you can make it strong and emotional, that is what's gonna make it compelling and almost “force” people to act on it.
They have no choice but to at least explore what you have and go down the path you've laid out because this MAJOR psychological trigger is a massive force, that causes people to react on a subconscious level… where ALL selling and decision making is done.
This is the “secret sauce” behind hands-off, automatic lead generation
And the engine that makes the wheels of your online marketing business spin.
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Chief Copywriter & Director of Monetization
Elite Marketing Pro
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Since then, he’s created a number of info-products, generated tens of thousands of leads personally and has written advertising copy that has produced 8-figures in sales.
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