Most people think to win in sales you gotta be pushy and aggressive.
In fact, when I got started in direct sales, I was told over and over again…
“You’re not going to succeed because you’re not aggressive enough!”
Spoiler alert: they were wrong.
I went on to have a successful career in sales for many years (…before leaving that world behind to build businesses online).
So I can confidently tell you from personal experience…
How about we kick this off with one of the most important pieces of your sales funnel…
Your landing page.
This is a page where your prospects enter their email address and get on your list.
Now of course all of the components of your sales funnel are important; but without a good landing page, you’ll never be able to build your #1 asset – your list!
Your list is what creates what we like to call “cash on demand,” whenever you send emails to them.
It all starts with the landing page–the gateway into your funnel.
In the past, a landing page would most likely have been of the “capture page” or “opt-in page” variety, which are usually pages with no more than a headline, maybe a few bullet points, and a form to capture your prospects’ names and email addresses.
However, today, we’ve found that…
Here’s the “Golden Rule” of selling:
If your prospects don’t know, like, and trust you, they’re NOT going to buy from you!
This has been true since the beginning of time.
You need build rapport before you can sell anything, and rapport is one of the hardest things to establish if you’re a complete stranger to your prospect.
Thus, your goal is to…
How much progress have you made on your business this year?
Specifically, by what percentile are you growing (or missing the mark)?
Not sure how to answer?
Well, are you measuring your progress against a predetermined standard, such as your own personal goals?
If yes, that’s fantastic!
If, on the other hand, this is a sore subject because you don’t have specific goals yet, or you simply have trouble accomplishing them, then read on…
Stories are the single most powerful way to communicate, which makes them an indispensable tool in your sales process.
Put simply, if you want to sell more effectively, then you need to cultivate the skill of crafting compelling stories.
Don’t worry if you’re not the “creative” type…
In this post I’m going to share a three-part formula, which can easily turn everyday observations into riveting sales messages.