Nine Insights for Writing Effective Email & Sales Copy

What’s the single most important thing about writing copy?

I get asked this question from time to time.

And it’s funny…

Most people expect that there’s some super-secret, sneaky psychology at work in highly compelling, “must read” copy.

But the truth is simple.

The #1 determining factor of whether your copy will convert or not comes down to this question…

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How to Make Your Ads and Emails Write Themselves

What if I told you that being an effective online marketer is about doing less instead of more?

Furthermore…

What if I told you that crafting winning ads and emails was easier than composing bad ones?

You might think that’s too grand a claim to be true…

But I can assure you that the best ads and emails write themselves.

All you have to do is understand…

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How to Create Riveting Emails in 3 Simple Steps

“The Oprah Effect.”

You might be familiar with the concept:

An endorsement from Oprah puts you on the map.

In a BIG way.

“Oprah’s Book Club” made many authors instant bestsellers.

“Oprah’s Favorite Things” turned many small, unprofitable companies into multi-million-dollar business.

Oprah made the careers of celebrity “doctors” Dr. Phil McGraw and Dr. Mehmet Oz.

Some argue that Oprah’s endorsement even swung the 2008 election.

In fact…

A study by two economists at the University of Maryland concluded that Oprah’s endorsement propelled then Senator Obama, who was considered a long shot, decidedly into the Presidency.

And regardless of your or my opinion of any of Oprah’s endorsements…

She commands MASSIVE influence!

In fact, she’s considered by many to be the most powerful woman in the entire world.

Why do people listen to Oprah?

Simple…

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Why People Buy

So why do people buy?

It’s the golden question that every business owner and marketer should know the answer to.

There’s more than one, but let’s talk about one of the main reasons why people buy.

Before I tell you what it is, let me talk to you about something that we sometimes forget, especially when we set up our marketing messages and crank out our campaigns. You may get so excited to share the Elite Marketing Pro system, or your own product, or whatever you’re promoting, that you forget these facts:

People do NOT want to be sold.

They don’t want anybody to come into their lives and sell them anything.

On the other hand…

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Proven Shortcut to Create Compelling Ads, Emails, Videos, and More!

You’re about to learn how to quickly write a compelling sales message, EVEN IF you’ve never written a word of sales copy in your life.

That’s a tall order, huh?

Okay, so first let me say that your ability to sell is the single most important skill you can develop as a marketer and entrepreneur.

At the end of the day, it’s all about getting the customer. Don’t you think?

By the way, I’m talking to myself here as well.

Anyway, where were we?

Oh yes, being able to create compelling ads, emails and videos using a proven shortcut.

Now before I reveal the shortcut, let’s talk about the structure of your message. There are a number of formulas. But I want to keep things simple.

There’s a persuasion formula that’s as old as dirt.

It’s called…

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