Friends of mine, who are 7-figure producers, are FINALLY starting to publicly concede that Internet-based recruiting works!
In fact, despite being “hush, hush” in most circles, it's one of the most effective strategies in the industry… ever!
Now, I’m not just talking about prospecting via social media, but actual marketing strategies as well.
“Internet marketing” simply means using online branding strategies: advertising, Facebook Pages, video blogging, email blasts, etc.
It always perplexed me that many leaders have this belief that Internet recruiting strategies are a “distraction,” especially given the fact that many top earners have gone on to build their online brands using… well… Internet marketing!
Specifically, a type of Internet marketing we call…
“Attraction Marketing,” which focuses on building a loyal following and a trusted brand online
…where people will literally buy anything you recommend because they know, like, and trust you.
Over the years, I have seen many people build successful businesses using the Internet, but since the majority of the industry still doesn't subscribe to these Internet marketing strategies, most leaders maintain the belief that it can’t be done and refer to it often as a “distraction.”
Recently, however, I attended a private gathering of about 200 top earners (some of whom you'd know doubt recognize), were many people who had built their organizations partially or even entirely online using pretty diverse Internet strategies.
These top earners were being recognized for their success and demonstrating that attraction marketing can be done successfully using the Internet through a diverse number of online marketing strategies.
And believe me, I was paying close attention to these leaders when they stood up and shared, as did everyone else.
So, in the spirit of full transparency and disclosure, I’m gonna share with you the top 3 Internet-based recruiting strategies that are being successfully used by top earners to build thriving businesses today!
This strategy is an approach which will seem pretty familiar in marketing. It's prospecting but with an online twist.
Now prospecting on social media is NOT “Internet marketing,” however it still beats camping out at Walmart.
But that's just the start.
This is the process my client Jason, who is a 7-figure producer in the industry, teaches to his team after their warm market runs out…
Use Facebook Search to find “Friends of Friends” who live locally (at least to start with).
There are a few reasons for doing it this way…
First of all, Facebook allows you to directly message “Friends of Friends” so that your message goes into their main inbox instead of the “Other” inbox that most people don’t even know exists.
Secondly, you start with local because it will allow you to eventually meet face-to-face with them to form a more powerful personal connection.
Given that you have no prior relationship, it’s important to meet.
Next, you take a minute to look at their profile and identify key interests that might resonate with you personally, your business, or your products.
You are also looking for more subtle things:
- Are they smiling in their pictures?
- Are they outgoing?
- Do they seem to be a positive person?
Bear in mind, you are prospecting, but you are also qualifying them.
For example, an interest in Robert Kiyosaki might indicate an interest in entrepreneurship or diversified income streams.
An interest in CrossFit indicates an interest in health and wellness, and that might resonate with your company’s products.
Then you craft your first message to them, which believe it or not, follows a somewhat standard prospecting approach.
You can come up with a template, but each message will be tailored to them specifically. This message will mention friends you have in common.
You mention that you’re a recruiter for a “health & wellness company” or whatever the niche is, you're “expanding in the area,” and you ask if they are “open to earning extra money?”
As Jason described it, “You throw the ball in the air and see if they swing back at it.”
You DO NOT want to be posting copy & paste messages with links to sign up for your opportunity.
Not only is that not effective, it’s considered SPAM by Facebook and can get your account shut down and get your company in trouble too.
In this initial message, you aren’t giving them any info or links. You are simply trying to get them to express an interest.
If they “swing back,” book a face-to-face meeting, if local, or at least get them on the phone.
You just let them know that details are better explained in person and…
If we were to work together, it’s a good opportunity to see if we would like each other! ;-)
At this point, if they meet with you, hopefully, your company or upline have provided a solid process for you to follow here.
According to Jason, he and his team experience about a 30% positive response rate.
If they don’t answer back, there are some different approaches here.
Some play it safe and leave the 70% that didn’t answer back alone.
Jason is an advocate of following up with a 2nd message 4-5 days later if they don’t answer back.
It’s a short message simply to see if they…
- a.) Received message, and
- b.) Are interested
Sometimes they don’t get the first message or see the message when they are in the middle of something and forget to answer back.
The 2nd message will usually double his overall results vs only sending 1 message.
Sending a 3rd follow-up message is not recommended.
At this point, you assume a “NO” and move on. Being pushy is a sign of a bad marketing strategy and will not fly in the online world.
But this is just the tip of the iceberg…
This process is pretty simple and depending on your personality, may or may not be great for you.
This pretty much involves posting your results on social media (i.e. setting the “mouse trap”) and waiting for people to express an interest via the comments or private message. (i.e “SNAP!!!”)
Additionally, to boost results, you can add a CALL TO ACTION to message you if they want more info.
From a ‘leading with the opportunity' angle…
This would involve posting pictures and announcements about your ‘rags to riches' story, income results, and the impact it’s made on your lifestyle. (Obviously, you can only do this if you’ve gotten results.)
I’ve seen people, who I know personally, deploy this strategy with great success, but I’m a person that is very wary of this approach as I can see you running into compliance or even legal problems if lots of people in your company are doing this.
I personally don’t like this angle because it can piss off your real life friends & family, but I know it can work well too because, let’s face it, most people have a desire for more income.
Alternatively, with a ‘leading with the product' angle…
The mouse trap approach could be very powerful and usually more friend & company safe, especially if the results you are posting have to do with a personal or customer case study.
This angle will help you generate more customers and a few of those customers may express an interest in the business after they fall in love with the product.
We’ve seen this angle run rampant with weight loss challenges & case studies, which still work amazingly well, but can also work with other products if there is a clear and visible result that was produced from product use.
For example, I’ve seen people in travel businesses post pictures of their luxury vacation/trips and reveal how little they paid for that experience.
Or you can post pictures of yourself running a marathon, triathlon, or whatever that would not have been possible without certain supplements.
Essentially, show everyone connected to you on social media a desirable change in your life that was achieved in part or as a direct result of your product.
Once they express an interest, you follow whatever process you’ve been taught for closing people.
For closing offline after using strategy #1 or #2 for getting the prospect, I would recommend training by Tim Sales on presenting, closing, and enrolling new reps.
But if “closing” people is not your thing, then there’s my favorite strategy for online marketing that I’ve employed in my business for the past 9 years…
This might FINALLY be the year we look at as the tipping point for when Internet marketing (i.e. passive online selling & recruiting) was finally legitimized as the powerful strategy it deserves to be recognized as in the industry.
Remember the private gathering of 200 top earners I mentioned above?
Well, person after person stood up at the event saying they had built their businesses primarily using the Internet.
Now, if these folks were “only” 6-figure earners, the “old-schoolers” would dismiss their successes as “flukes” or “non-duplicatable.”
However, when 7-figure earners were asked to identify themselves a woman two seat from me stood up and openly said that she built online and described her strategy. (I later interviewed her to get a detailed account on what she did.)
What she outlined as the blueprint for her business was exactly a method we’ve been teaching at Elite Marketing Pro for over 10 years, which we call “attraction marketing,” taught in our FREE 10-Day Online Recruiting Bootcamp available here and published in our flagship product, Attraction Marketing Formula.
Others also stood up and shared similar approaches.
These folks didn’t message strangers templated messages online like in Strategy #1. They didn’t fill their friend’s News Feeds with promotions for an opportunity or product as in Strategy #2.
What they did was they created a truly PASSIVE way of making sure that when they woke up each morning…
- They would have an inbox full of notifications letting them know that there were 10, 20, 50, or even hundreds of new prospects interested in learning more about their opportunity or product or mentorship.
- Or, they would also have an inbox full of notifications of 5-10 new CUSTOMERS waiting to receive their product and excited about the possibility it holds for them.
- Or, they would also have an inbox full of notifications of 5-10 new DISTRIBUTORS ready to get signed up (or possibly already signed up while you slept), waiting to be led in their new, exciting venture.
You see, just about every other type of business in the world is now using proven Internet strategies, passive and scalable online marketing & advertising methods, in ADDITION to prospecting and referral based methods.
Why not YOUR business?
The only reason would be if it wasn’t a REAL business.
But you and I know better.
So, if you want to learn a strategy that is a proven way to build a real business online, you can learn more about it here via my bootcamp.
There, I’ll show you exactly what to do and how to position yourself, so you’ll never have to chase, annoy, pester, or beg anybody, ever, to take a look at your products, services, and business.
These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them) and all online!
The bottom line is that, in today’s age, you don’t need to be pushy, obnoxious, or overly-aggressive to build a successful business.
So if you’re ready to get started…
Just click this link to get immediate access to my FREE 10-Day Online Recruiting Bootcamp and start generating leads this week!
Just like anything else in business, this will take work and study.
But ultimately, you can enhance your skill set by moving your business into the 21st century, the online century!
I look forward to working with you.
Chief Marketing Officer
Elite Marketing Pro
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- Three Proven Ways to Grow Your Business Using the Internet - March 15, 2020
- How to Build Your Business Online in Three Strategic Steps - March 14, 2020
- Attraction Marketing: The Roadmap to Building an Online Brand - March 14, 2020