Running a marathon isn’t easy.
In fact, it’s impossible.
Unless, of course, you’ve been training for months…running 3-5 times per week, gradually increasing your mileage, preferably for at least 6 months to a year.
That’s the “secret.”
It’s the same in business (and in life).
The ONLY “magic bullet” is…
Are you certain?
We generally think of being certain of our ourselves and our beliefs as a positive thing…but what if it’s not?
At one time, people were certain the world was flat…
…that no man could run a four-minute mile…
…and that man would never walk on the moon…
…until, of course, Christopher Columbus, Roger Bannister, and Neil Armstrong.
Once those game-changing events happened, it became perfectly clear that the world was spherical, men (and women) can run faster than anyone thought possible, and the moon (and beyond) was within human reach.
Certainty was replaced with a newfound clarity.
Let me explain…