Click “Read More” below to watch this video and discover why online prospecting and recruiting strategies will become the dominant way we will be building direct sales and network marketing businesses in the 21st century.
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Give me a “Hell Yeah!” if you are absolutely sick and tired of hearing the following excuses:
“It sounds great, but I just don’t have enough money to get started.”
“I don’t have enough time.”
“Is this some pyramid scheme?”
“I can’t sell.”
“I don’t want to give you my social security or credit card info.”
“I’m not a people person.”
“This just isn’t my thing.”
“But what about this other company that sells the same stuff cheaper?”
“I’ll have to ask my wife/husband before I join.”
“I’ll need to pray about it.”
“Let me think about it and I’ll call you next week.”
“How much does it cost to join?”
“Do I have to buy product every month!?”
“I don’t like to recruit people.”
Seriously, stab me in the ear with a flipping’ Q-tip!
Aaahhhh!!!
Now I have a question for you…
What do you do when these statements are made?
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A very common question I get from people learn the cutting edge online recruiting methods I teach, has to do with a concern about being scolded by an upline for “choosing a different path.”
For example, I was on a webinar a couple months ago and a woman asked how she should deal with an upline so entrenched in the old way of thinking, she’s afraid the upline might be critical and/or disagree with building online.
In some cases, there are leaders who will understandably monitor every move their reps make, watch their stats, review volume and call and email on a daily basis to see who we have prospected recently or showed the plan to.
You see, I know what I do works and once new reps and customers start rolling in for you, they are going to have questions and most likely, be negative about building the business differently than how they did it back in the ’80s or ’90s.
And this is a position I empathize with, because my upline, (not my company), once threatened me and said that I would lose my business because I was using online marketing methods, they didn’t approve of.
I think this question and issue comes down to this…
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There’s a term in the advertising world used to refer to someone who’s learned to ignore ads on websites and social media to the point where their brain literally refuses to see, acknowledge or process information in banner ads.
The term is “banner blindness.”
It’s the one type of blindness we are all grateful to develop, even those of us who are internet advertisers.
For example, on this heat map study tracking eye movement of Facebook Users, you’ll notice that the majority of users pretty much ignore the “Right Hand Side” ads.
Another eye tracking study tracked eye movement for a news site (similar to a blog) and notice how the banner on the left is completely ignored, relative to the content in the middle.
Over the years, mentors of mine taught about ‘banner blindness’ and conveyed the importance of doing whatever you could to snap website visitors out of that state of ‘blindness’ and to notice your ad.
So even if you had strong ad copy, it wouldn’t really matter unless you could ‘break the blindness’ issue and literally attract eyeballs.
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This past week, I had a wonderful conversation with a top earner in a fast growing company, named Laura.
Laura is actually part of a small elite group of top producers, who recently started working with Elite Marketing Pro to help take their business building efforts online and supplement the incredible success they’ve had offline.
As I asked her questions about her background and on how she built her downline organization – including her building philosophy, the type of people she recruits, how she trains new people as they come in, the timing of promotions she runs , etc. and to my surprise, I found myself silently nodding my head ‘yes’ to everything she was doing in her business.
Could you believe it?
A pure ONLINE recruiting advocate, such as myself, was excited and in total agreement with how a top income earner in the industry built her business OFFLINE!
In fact, many of the things I hated about traditional business building in this industry, she didn’t like either!
I had found my offline soul-mate. :-)
She didn’t believe in…
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