Why Company Leaders are Secretly Using the Internet to Prospect & Recruit, While Telling Their Downline to Keep It “Old School”

For years, the argument from traditional networking leaders against building online has been that they’ve never seen anyone build a BIG business using the internet.

They’ve said that the internet isn’t duplicatable and only results in distracting you from your business.

They’ve said that so called ‘internet network marketers’ are sheisters, who are not really making money from their opportunity, but making their money from selling you internet marketing training. (There’s some truth to this, but that’s a convo for a later time.)

Bottomline, is that the BIGGEST names in network marketing are on record, warning their downline and anyone else against the futility or even the dangers of trying to build online.

That’s been their stance since 2005, when ‘attraction marketing’ was unleashed challenging the industry status quo.

In fact, every chance they’ve gotten, these leaders have tried to discredit and at times, even slander leaders who advocated the use of ‘attraction marketing’, as an alternative to offline cold market recruiting tactics.

So since 2005, there’s been a stalemate between the ‘Old School’ vs ‘New School’ camps.

What’s interesting is that the ‘New School’ marketers, at some point just decided to disengage from the “debate”, ignore the ‘Old School’ networkers and just do their own thing anyway.

I mean really, what’s the point of arguing?

If I choose to go online and am able to earn a 6-figure, 7-figure and even 8-figure income in the home business industry… what is there to debate… right?

So for the most part, that’s what we’ve done, unlocking streams of income through marketing their opportunity, Top Tier programs, affiliate marketing, info-products and more.

More fundamentally, what thousands of us have chosen to do, rather than have our identities be derived by any one company… we’ve chosen to build personal brands which aspiring entrepreneurs want to be connected with.

And I must say, this concept of building a personal brand is not something that is unique to our industry.

Think of the Gary Vaynerchuks, Steve Jobs, Mark Cubans or Tony Robbins’ of the world!

It’s a stone cold fact that nothing is more valuable in the business world than a trusted brand. And nothing can create a better connection to your market than a trusted ‘personal brand’.

The truth is, that over the past few years, as company leaders have discouraged their downline from attempting to build their own value & brand as internet marketers, they’ve been doing the exact opposite of what they’ve advised.

Behind the Curtain at a Private ‘Closed Door’ 6-Figure and 7-Figure Network Marketing Mastermind

20141118_161335 - attraction marketing formula

This past November, I attended a massive generic network marketing event being organized by and friend and HUGE leader in our space. However I wasn’t really interested in being at the BIG event.

I actually went to event before the event — a much smaller and more private mastermind event, exclusive for 6-figure earners & above, in the network marketing space.

You actually had to send in verifiable PROOF that you were making 6-figures in the industry through a copy of pay stubs, tax returns or other financial record.

As the new Chief Marketing Officer and partner in Elite Marketing Pro, it’s my job (much like your upline leaders) to help our community members maximize their incomes for our members in their respective businesses and sustain and improve a training environment aligned with those goals.

I asked the host if it was ok, as a leader of an online marketing system (not network marketing per se), if I could come to learn, as I saw great value in learning how organizations are managed and cultivated from he top, even if they were ‘offline’.

Over the course of 2 days, I met some extraordinary network marketing leaders! From the newest success story, barely making it past the $100,000 per year mark, to leaders earning up to $10 million per year.

During the day, there was training being delivered by my friend on high level business concepts and frank & honest discussions, which everyone in that room agreed would not be shared with network marketing newbies or the public.

I can say, however, that there was almost no internet marketing taught or discussed, even at this high level event. I was actually a little surprised.

For a little bit, they had me convinced that they were all ‘old school’ network marketers.

Cocktails + Vegas = The Truth On How Top Earners Actually Recruit!

Secret Summit - attraction marketing formula

I was the ‘attraction marketing’ mole at this event.

But like most events, the most valuable and revealing conversations happened during the networking cocktail parties in the evenings. A few drinks and an evening in Vegas proved to be the ultimate truth serum for these individuals.

I have to estimate that I met at least 50 people during those first few days. Considering that there were only 300 people at the Summit, that’s a pretty good sample of the room.

To my surprise, half the people I spoke to, whom were earning anywhere between $100,000 per year to $2 million dollars per year, admitted that they were, at least in part, building their businesses using the internet.

I spoke to one gentleman who was earning $400,000 per month in his business, who revealed that he loves internet marketers and strategically recruits them into his organization and they are the ones primarily responsible for the lead flow for his team’s recruiting efforts. He admitted that he himself was a computer dunce, but the lead flow provided by the internet marketers has been a godsend!

I spoke to another woman who already knew who I was and told me that in the past 2 years, she had built a multiple 6-figure income in her business, primarily using the internet. She was a student of one of our students in attraction marketing!

And a new friend, whom I’ve known about for quite some time and finally got to meet, shared with me on how he built a multiple 6-figure international business using ‘attraction marketing with one of the biggest and most well known MLM companies in the world. In fact, he admitted to me that ‘old school’ network marketing was way too hard and prefers building his brand online.

Plus, the 6-figure earners I spoke to whom were NOT using the internet, had a DEEP interest in knowing how to incorporate it into their efforts.

Why Top Earners Keep ‘Attraction Marketing’ a Secret!

To my surprise, no one I spoke to was negative about building online at all. However, the ones who are having success online, readily admitted that they don’t publicize the fact that they build online for two reasons:

Fear of being discredited and put down by colleagues in the industry.

And concern that their primary company would find out what they do!

Truth is, I always knew that the biggest ‘internet network marketers’ who built massive businesses online actually weren’t the ones who were public about it.

Out of necessity, the biggest ‘internet networkers’ who’ve built $500,000 and up per year businesses, have had to keep it a secret! I can think of one of them right now, who actually built his business with one of the top 5 network marketing companies in the world.

My sense, is that as our world and interactions becomes more digitized, direct sales companies and the ‘Old School’ camp won’t be able to hold out much longer and will have to admit that the internet can and WILL play a crucial role in their businesses.

It’s already happening.

My warning to leaders in the industry is simple…

The internet can either be your best friend or your worst enemy.

Choosing to pretend the internet isn’t there, will result in massive attrition because people will get curious and against your advice, will end up on my list and learn about internet marketing from ME (or others like me)! :-)

Choosing to incorporate internet marketing into your strategy, will make you more valuable as a leader since there will be no need for them to learn about something, you are already leveraging in your business in a well thought out and strategic way, like the folks I mentioned above.

Why would they want to pay me to learn these skills, when they can participate in your internet strategy, specific to your business at no additional cost?

Ultimately, my message has never been one of ‘Old School vs New School’… because the fact is that both camps need each other!

The main reason I attended this private event with 6-figure earners was because there is SOOO much to learn about the nuances of leadership and community building that is essential to a thriving and growing networking organization (or in my case, a growing & thriving Elite Marketing Pro community), which cannot be duplicated with just internet marketing strategies.

And likewise, there is no recruiting tool more powerful and leveraged than internet marketing.

However, both methods needs to be married in a strategic and very specific way, as I outline in the Attraction Marketing Formula course and free bootcamp.

And as so many network marketing leaders, who are online, have all proven, there is no stabilizing force more powerful in business, than a trusted personal brand.

Once you’ve done that, your income will have transcended your company and that is when you will truly be an ‘independent business owner.’


Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro


Finally, An Easy Way To Recruit – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…



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Ferny Ceballos

Ferny Ceballos is a graduate from the Massachusetts Institute of Technology (MIT) and the University of Southern California, in Computer Science and Electrical Engineering, respectively. After working for 5 years as an aerospace engineer, his entrepreneurial aspirations motivated him to turn to the network marketing and internet marketing industry to escape the rat race. Since leaving Aerospace in 2008, he has personally been responsible for over 11 million dollars in sales online over 10 years in his personal business, and helped countless clients produce six-figure and seven-figure incomes promoting their businesses using the internet.
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    I’ve personally talked to new MLM’ers in some of the biggest companies and am amazed that their “uplines” were against using the internet to grow their business! I’m even more amazed that more and more MLM’s are REQUIRING their IBO’s to use their ‘corporate page’ in their marketing, when no one in their right mind sees any value in these ugly things that RARELY EVER CONVERT LEADS into Customers and then into repeat buyers! #RightWayToMarket #InternetMarketingFTW #CopySuccessToday

    Dont understand your issue… in MLM marketing an oldskool sponsor Will be happy if you as downline promote his business with onlinebusiness…

    Building a business using Internet Marketing techniques is the way many marketers are attracting more leads and prospects. If you are struggling with finding new people using the old methods of building your business, then this Free Internet Recruiting Bootcamp can help you!

    Thank you Ferny. I’m excited to dive into the information and grow my business.

    Wow…Great information good to know

    this ad its helpful

    I work for the network marketing company arbonne. I can’t talk any friends and family into joining. I’ve only been involved since oct. Every time I read these kind of articles they never tell you how to go about it or what the formula is. Do you have to pay for that? Could anyone point me in the right direction please? Thanks

    Adam Weddle says:

    My only question is this… how can one build a personal brand online and keep it a secret? Those two concepts seem to contradict each other.

    I’ve been doing Old School methods for a long time and very little success. Thank you guys for shaing the real secrets of the new school approach. The process is a lot easier, less time speaking to the wrong people, and building real money faster to invest in more assets to improve ones lifestyle.

    Free for only $27 dollars… wow.

    Does it really matter if you are “old school” or “new school”? Whether you chose “one school” over the other or a combination of the two and you are achieving your goals, then I don’t see why you have to be so secretive.

    just research the leaders in the top 5 MLM/direct sales companies and discover the real truth about this blog post! #hint most people fish in the wrong sea. http://www.networkmarketingcentral.com/top-50-mlm-companies-global-revenue/

    Gordon Bell says:

    Great read thanks

    Mark Tacorda says:

    The answer is this… Effective Email Marketing Although you will definitely find some customers and coaches that jump right in and get involved after their first exposure to your company and products, statistically this is not the case. Click HERE> http://bit.ly/onlinemarketingmanagement The majority of sales actually take place after the fifth contact or exposure. Are you effectively following up with your prospects? Look at how effective system Email Marketing can be: * Email Auto-Responder Campaigns * Schedule Follow-up Emails up to 1 Year in Advance * Professionally Designed Emails * Full HTML Editing and Customization * Customized Video Emails * Email Broadcasting Service Follow up like a PRO with our professionally developed email auto-responder and follow up system. Choose from pre-written proven campaigns, or create your own custom message or campaign. Be creative, you can even upload and create your own Video Email. CHECK IT HERE> http://bit.ly/onlinemarketingmanagement Manage & Generate Leads This Email Managment System provides you a full suite of tools and marketing sites to generate your own prospects, whether you are looking to increase product sales or grow teams beyond the warm market. Beyond just Landing Pages, we give you many options to generate interest in your business: * Professionally designed product and business landing pages * Custom domains and advanced domain management * Professional business cards to match your landing pages * Co-Op Rotator to rotate leads to your members * And more… CHECK IT HERE> http://bit.ly/onlinemarketingmanagement All the best, Mark Tacorda bit.ly/onlineworldwide

    Now this was a home run, my brutha! Xcellent article. **BOOM**

    I won’t say the name of this one network marketing company i was involved in, but it went like this, you go to the meeting, they get you fired up, and tell you to go on there and promote, promote, promote, meaning talk to your friends and family, which I’m against because usually most of the time they are the ones that keep you from being successful, and are very negative about it. They also told you to go to the mall and chase people around, and just don’t get caught soliticing at the mall. I didn’t start finding out the truth until I read by Ann Sieg The Seven Lies of Network Marketing, and it hit me right on the head, and what she was saying it truthful. I prefer to promote online now. Not everyone is a born salesperson.

    B Leon Davis says:

    I agree with you wholeheartedly, I market using the Kalatu Platform with Empowernetwork. Visit http://www.webeducation.info

    HOPROCKET FEATURES http://www.savesome.cash HopRocket is a search engine style travel booking engine similar to sites like Expedia, Travelocity, Orbitz, Kayak, etc. But unlike the rest, HopRocket passes on the wholesale rate directly to you. HopRocket has done for travel what big wholesale clubs like Costco or Sam’s Club have done for retail! Our mission is to provide privileged access to meaningful vacation experiences at amazing discounts to anyone, anywhere, anytime. We want HopRocket to help you fulfill your dreams. That’s why we’re striving to become the world’s premier booking engine by enabling more people, just like you, to experience memorable vacations. It’s time to experience everything that life has to offer. http://www.499ge.win

    HOPROCKET FEATURES http://www.savesome.cash HopRocket is a search engine style travel booking engine similar to sites like Expedia, Travelocity, Orbitz, Kayak, etc. But unlike the rest, HopRocket passes on the wholesale rate directly to you. HopRocket has done for travel what big wholesale clubs like Costco or Sam’s Club have done for retail! Our mission is to provide privileged access to meaningful vacation experiences at amazing discounts to anyone, anywhere, anytime. We want HopRocket to help you fulfill your dreams. That’s why we’re striving to become the world’s premier booking engine by enabling more people, just like you, to experience memorable vacations. It’s time to experience everything that life has to offer. http://www.499ge.win

    READY TO BLAST OFF? http://hoprocket.vacations/fightclub What is HopRocket? Simply put, it’s an online membership portal that offers member-only discounts on travel related products and retail products worldwide. HopRocket members have access to a booking engine that provides discounts on hotels, cruises, condos, vacation packages and local products and services. You can even earn points that can then be used as payment for condo/timeshares, cruises, and tour packages.

    WHO IS DOING THE TARNISHING OF A DIFFERENT POINT OF VIEW HERE?……. I WILL GIVE YOU THREE GUESSES AND IT ISNT FERNY. Because companies and MANY so called ”leaders and top earners” have kept from new reps how they have REALLY amassed their fortune, over 90%+ of new reps QUIT a business that could have changed their lives, all the while in wide eyed admiration of these ”leaders.” This, to mem, is a CRIME. Talk about a ”disingenuous” comment – here it is ——> ”NO top earners, myself included, would tell you we don’t use the internet!!!” Kevin Marino REALLY??? So many top leaders are either buying leads, or are secretly members of MLSP and EMP, and doing all kinds of marketing on line WITHOUT TELLING REPS, and many companies prohibit them from talking about it in company events. Not only that, to add insult to injury, they sell courses teaching the same old 1950’s methods to capitalize on reps’ ignorance. ITS TIME FOR A BETTER WAY. Integrating professional on line marketing and the combination of both approaches as Ferny discusses here IS the better way and its time these companies and big leaders stopped pulling the wool over reps eyes. Thank god EMP was created to give reps the knowledge that – ”Its a stone cold fact that there is a better way… now lets go tell the world” :)

    Info on Tom grasch please?

    Mrs. McClain you need to get in touch with Tom Grasch. He is in Louisville Ky. Face book him believe me he will help you with all your questions. He has changed my life in a very positive way.

    Mel Shadley says:

    Interesting artical. Thanks…

    Kwame Owusu says:

    With due respect your post comes across as too selling than actually imparting Knowledge. The really good, honest and caring MLM companies are always encouraging their Distributors to use the internet. In today’s digital environment direct selling cannot and should not be done exclusively through the old school method alone. My company encourages both.

    Evan Bang says:

    Great content as always! Thanks for sharing this post!

    The Next Generation in Automated Sales and Recruting… http://BizFunnels.com

    #TheTruth! Thanks for sharing this post Ferny Ceballos :)

    Fale Afoa says:

    Use me as example to prove this really works




  1. Bob Clarke

    Ferny, this concept changed my business. I went from practically begging people to look at my company to actually having to sort through people, choosing those that I want to work with. Your training nails it… thanks bro.

  2. Sure Profits

    An excellent article putting MLM in perspective for me. This has definitely motivated me to think about MLM again as I had been previously advised to stay away from these business models because they are all scams and that the owners are the ones who benefit. So this has been an eye opener for me and I am sure countless others. Thank you for continuing to educate us through research.



  4. Guest

    Ha! I was at that event. I knew this was going on. Thanks for putting it out there. Put your boots on and climb over the piles of BS. Why would I have one on ones when I can show an event online to uncountable thousands.

  5. Ann

    Ha! The truth of the summit. Waste of time. Lots of Rah Rah no substance.

  6. Tajmah

    Hi Bob, would you be willing to inform me as to how you were able to make this happen for you?

  7. Tajmah

    Hi Sure Profit…If you’re thinking about MLM again, contact me, as we are working with an awesome company that is still in its infancy stage!

  8. Bob Clarke

    Sure Tajmah… Elite Marketing Pro is my secret weapon. It’s where you can learn the essence of Attraction Marketing, finding your prospects and pulling them towards you.

  9. Shannon Cobb

    Great article. It’s smart to marry online and offline. Building a brand online to provide value and list building is the way to go if you want a sustainable business.

  10. Sherman Smith

    Hey Ferny,

    I was one of those people that went against the advice of leaders when I was in network marketing. I found the internet a lot more convenient for me than just going to meetings and using expensive offline strategies. If I don’t have to leave my desk, then I’m all for it ;) The only time I do any type of offline marketing is when I talk about what the internet has to offer for supplementing an income, or creating an income that can retire you.

    Thanks for sharing!

  11. Marti

    A very encouraging read.

  12. John Green

    I sell insurance and trying to build my radio listnership wondering if your methods and strategies will work

  13. Alexandru

    A great read for any Network Marketer out there and not only! Thanks!

  14. Evan Dimitrakopoulos

    This is the truth about what’s going on with most mlm companies. I faced that when I was part of an mlm company as well.
    It’s sad that people have to go through this.
    Luckilly I found out about Elite Marketing Pro and now I’m a happy person :)

  15. Chuck Holmes

    This is a great topic. I believe in being transparent with your team. I also don’t believe in the “only one way of building a business.” I am more of a fan of the a la carte method, where you help each person pick a strategy that works for them. No one strategy is going to work for everyone on your team anyway. Whether you do blogging, PPC, hotel meetings, video marketing, newspaper ads, or home parties, NOT everyone on your team is going to want to use that one specific method. We are all wired differently and have different talents. That’s why you need to help each person on your team develop their own custom marketing and business building plan. Just my two cents.

  16. Eruvwu Obuaya

    Thank you for sharing Ferny. I was told this in the travel club business, I’m part of, but as a blogger it was hard for me not to post and promote as I’ve been doing. The fact is, marketing and advertising does work and every savvy business owner knows to have an advertising budget; because cold calling and prospecting is an unnecessary pain we can all do without!

  17. Mark McGuire

    Hey Ferny!

    Exactly… The two go hand in hand, If you are a network marketer or have a multi-level marketing business, attraction marketing is the easiest way to do business. You do not waste your time running after people who are not interested and instead you can free your time for doing more productive things like promotion. The people you attract to your opportunity online will be pre-qualified and will not only want your products but may wish to become part of your team. But old school marketing also complements what you do online.

  18. muyambi

    thanks Ferny, i do hope for much better results, a happier life, richer account

  19. Darry wallstreet Perkinson

    I do understand that Time, Energy, and Money is such a precious commodity. Being a stock trader myself, we as traders don’t want to waste time on non production of our dollars. Our dollars must be at work. I understand that I was doing things the wrong way in marketing and this information is changing my life as we speak. I expect it to be a process. Learning the right things to do and then executing the task is the only way to win.
    There’s a enough money on the internet for all of us to win. We must just stick it out.