Written by Ferny Ceballos | Filed under Attraction Marketing
Welcome to this week’s attraction marketing “biz builder” lesson!
Today I have network marketing trainer, legend, & Internet superstar, Sonia Stringer!
In this video, Sonia shows you “The Magic Words to Selling and Sponsoring,” which will help you sell twice as much product and recruit twice as many leaders!
Click “Read More” below to watch this week’s video!
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Written by Ferny Ceballos | Filed under Attraction Marketing
Today, I want to discuss cold market recruiting and its dangers.
And I don’t say dangers lightly.
Historically, offline in-person cold market recruiting was the primary means to find prospects in the industry.
Broadly defined, the cold market refers to people you didn’t previously have a relationship with and basically don’t know you personally.
The warm market is defined as people you do know… your friends, your family, even your acquaintances.
In this industry, the warm market is where you normally start.
But once you’ve exhausted your friends and family, it’s time to go into the cold market of folks you don’t already know.
And the two main traditional methods people use are a) in-person prospecting and b) cold calling purchased leads over the phone.
Prospecting is a REAL marketing skill
Because essentially it’s connecting with strangers you meet on the street, a restaurant, at a bar, or some sort of public function, and trying to get them interested in your business opportunity.
The conversation has to go through certain stages that resemble what a sales person does to get somebody interested in a product or service.
This is how cold marketing prospecting and recruiting works. And make no mistake about it, it is same as “sales”. (Anyone that tells you otherwise, is down playing the seriousness and legitimacy of prospecting as a skill set.)
Recently, over the past 10 to 15 years, as the Internet had become a more dominant portion of our lives, cold marketing recruiting strategies have been applied in the digital world.
But for most, things can go VERY wrong online and offline as well, when you approach these activities with a selfish intent…
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Written by Andrew T Draughon | Filed under Attraction Marketing
We are drowning in information.
Seriously, there’s so much content being produced it’ll make your head spin.
Check out these stats…
– 205 billion emails are sent daily
– 30 billion pieces of content are shared on Facebook monthly
– 200 billion tweets are tweeted yearly (that’s 6,000 tweets every second!)
– 58.3 million new WordPress posts are published monthly
– 300 hours of video are uploaded to YouTube each minute
Look at the sheer immensity of those numbers.
They boggle the mind.
And what’s even crazier?
According to Google CEO Eric Schmidt…
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Written by Andrew T Draughon | Filed under Attraction Marketing
In late 2015, just 6 months after launching, Apple Music had 10 million paying subscribers.
An impressive figure, right?
Especially when you consider it took Spotify 6 whole years to reach the same number!
Now Apple Music has 15 million paying users in 100+ countries.
At 9.99$/month, that’s nearly $150 million in revenue, every single month…
All from a product that didn’t even exist one year ago.
Not too shabby, aye?!
So how did Apple hit these numbers so quickly?
(Hint: the answer will seem OBVIOUS in hindsight.)
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Written by Andrew T Draughon | Filed under Attraction Marketing
Why do dealerships bother selling new cars?
Now, before you say that’s a weird question, take a look at this…
The National Automobile Dealers’ Association reports the profit margin for selling new cars is a minuscule 4%.
In fact, sometimes a dealer makes almost NO money on a new car sale (especially if they need to liquidate inventory).
So even though those rows of shiny new cars may look like beaucoup cash in the bank, they certainly aren’t where a dealer’s income actually comes from.
Which begs the question…
How do they make their money?
Well, a good chunk come from “upsells” like financing charges and extended warranties.
But their REAL profit center, which accounts for fully 44% of gross revenues, is in…
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Written by Andrew T Draughon | Filed under Attraction Marketing
Imagine being late to a gold rush.
Imagine leaving everything behind for a chance to strike it rich, feverishly anticipating your chance to stake a claim and start searching for the fabled “mother lode”…
But on your first night in boomtown, you get word that your fellow prospectors just aren’t finding any more gold.
Disappointing—to say the least, right?
Well, that’s what exactly happened during the California Gold Rush of 1849.
At first, loose nuggets could be easily found in the creeks and rivers, so people assumed there’d be a near-infinite supply of gold in them thar hills.
Stories soon started circulating in papers across the nation, regaling readers with wild tales of the riches to be uncovered on the untamed West Coast.
Unfortunately, there turned out to be a lot less gold than those first riverbeds suggested…
By 1950, all the remaining gold deposits required expensive technology and tools to extract.
For the average person, that meant giving up and traveling back home empty-handed.
Now that’s a bummer!
But frankly, timing is everything.
And it doesn’t matter how bad you want instant riches if you’re a laggard…
Once an opportunity’s gone, that’s it. Game over.
When conditions change rapidly, quick fortunes are made, and late arrivals leave the table down-and-out with their bellies rumbling.
Now, some may say the gold rush era is over, but the truth is…
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