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16 Ways to Refine Your Facebook Ad Targeting

How many people do you know WITHOUT a Facebook profile?

Not too many, right?

Check this out: over a billion people log into Facebook daily, generating over 4.5 billion “Likes” every 24 hours.

You know what that means?

A WEALTH of targeting data for advertisers like you and me!

In fact, Facebook has more interest-based data than any advertising platform known to man.

Which makes it a GOLDMINE for finding hot prospects for your business.

So let’s discuss how you can improve and refine your Facebook ad targeting.

This is going to be particularly helpful if you’ve been doing either of these two things:

– One, if you’ve really gotten a good grasp of your customer avatar—you know exactly who that person is, where they hang out, what they like to do, and what’s going on in their life.

– Two, if you’re focused on branding, building a Page through Page Likes, and communicating with your audience like an industry leader—such as Ray Higdon, Kate McShea, or Michelle Pescosolido would.

There are some incredible ways to target your prospects and precise customer avatar on Facebook.

Read on as we look at specific examples of how you might use these 16 types of Facebook targeting.

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Stop Working So Hard and Get More Results from Your Blog

“The other boys came to jeer, but they stayed to whitewash.”

Remember Tom Sawyer?

If you recall, Aunt Polly forces Tom paint a nine-foot-tall fence, and the neighborhood boys come by to mercilessly poke fun and laugh at him.

However, before you know it, Tom soon has ’em begging to paint the fence for him.

The best part?

They insist on paying him for the privilege—and end up enjoying themselves in the process!

How does Tom accomplish this astounding feat?

Well, here’s a clue…

Tom understands that sometimes you’ve got to “trick” people into doing things they don’t want to do.

…even if it’s for their own good!

And—this is key—he doesn’t just let them do his laborious chore for free!

No sir.

He knows that the best things in life aren’t free and people just don’t value what they don’t pay for.

This the key quirk of human nature that Tom exploits so well.

In fact, the very boys who came to laugh, wound up making Tom a wealthy man. By mid-afternoon, he been handsomely compensated with marbles, a kite, part of a harp, and an apple—all the riches a kid could want!

Think about this for a moment…

In this story, Tom basically achieves what every online marketer wants:

He quickly converts his “traffic” into an audience that’s ready and willing to pony up and “pay to play.”

Now, wouldn’t it be downright nifty if you could do what Tom Sawyer did with your blog?

I’m talking about routinely turning your visitors into leads, and making their experience so compelling that they’ll practically beg to buy from you.

Sounds awesome, right?

Now for the bad news…

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What to Do When Prospects Give You Excuses…

Give me a “Hell Yeah!” if you are absolutely sick and tired of hearing the following excuses:

“It sounds great, but I just don’t have enough money to get started.”

“I don’t have enough time.”

“Is this some pyramid scheme?”

“I can’t sell.”

“I don’t want to give you my social security or credit card info.”

“I’m not a people person.”

“This just isn’t my thing.”

“But what about this other company that sells the same stuff cheaper?”

“I’ll have to ask my wife/husband before I join.”

“I’ll need to pray about it.”

“Let me think about it and I’ll call you next week.”

“How much does it cost to join?”

“Do I have to buy product every month!?”

“I don’t like to recruit people.”

Seriously, stab me in the ear with a flipping’ Q-tip!

Aaahhhh!!!

Now I have a question for you…

What do you do when these statements are made?

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A YouTube Advertising Strategy So Powerful It Should Be Illegal!

Check out these 2016 stats (courtesy of Statistic Brain):

– YouTube has 1,300,000,000 users (1.3 billion)…
– …who view 4,950,000,000 (4.95 billion) videos daily…
– …for an average of 40 minutes per session on their mobile devices!

That’s insane!

Even more insane is the fact that only 9% of US small businesses use YouTube (as reported by eMarketer).

Which is a massive oversight, especially considering that YouTube reaches more people between the ages of 18 and 49 than any cable television network, and viewers watched over 1 billion minutes of the top 10 YouTube ads of 2014 (both according to Google).

So to make sure you don’t squander this “golden goose,” check out Vince Reed’s 4 steps to rank your videos #1 on specific keywords in the video below.

As you probably know, Vince is the founder of My Internet Traffic System and the Internet Traffic Live event, a 7-figure success story, and a Co-Host of the upcoming No Excuses 7 in San Diego.

Watch Vince’s presentation now and learn how to quickly rank videos, even for highly competitive terms…

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Electrify Your Message and Make it More Persuasive

Your success in selling comes down to one key skill…

Your ability to effectively communicate.

Essentially, it’s all about crafting the right combination of words and ideas—spoken, written, or otherwise—to both emotionally and logically compel your prospects to buy.

That’s it.

And no one understands this process better than master closer Bill Pescosolido.

Bill spent 16 years in corporate America in sales and consulting before taking his finely-honed phone skills to the online networking industry, becoming a top earner in not one, but two popular affiliate programs (simultaneously)!

Watch Bill reveal his F.A.B.B. communication formula to effectively persuade and influence your audience in the video below…

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Get BIG Results with a Small List Through Cultivating Culture and Community

Some marketers brag about the size of their list.

But guess what…

Having a big list don’t mean diddly-squat if nobody’s buying!

Just ask Tanya Aliza—a top recruiter and notoriously-successful super affiliate—who’s generating a healthy, 6-figure income with a TINY list of rabid hyper-buyers.

Her secret?

She spends only 20% of her time on lead generation, while dedicating fully 80% of her attention and focus towards cultivating strong culture and community.

Watch the video below to discover exactly how Tanya does just that…

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How to Dramatically Increase Your Conversions with One Simple Question

In less than two years, Tyson Zahner went from being brand spankin’ new to online marketing with ZERO experience, to earning over $242,871.49 as an affiliate of Elite Marketing Pro.

His secret?

It’s all in a powerful follow-up strategy that effortlessly overcomes objections and DRAMATICALLY increases conversions, all by asking one simple question.

Watch the video below to discover Tyson’s undeniable truths of selling…

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How To Create Powerful Lead-Generation Videos in 4 Simple Steps

Imagine creating your dream business and lifestyle, all through a super-simple and super-quick content creation process…that literally only takes a few minutes!

It’s 100% possible!

Using this simple 4-part formula as the foundation of his business (and for only the past couple of years)…

Ray Higdon has generated over one million dollars in network marketing commissions, over three million in selling his own products, over one million in coaching packages, and over one million in affiliate marketing revenue.

Not bad right?

Watch the video below to discover the exact 4-part content creation formula Ray used to build his multi-million dollar business…

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How To Keep Facebook from Banning Your Ad Account!

Facebook’s at it again…

If you’re one of the 2.5 million advertisers leveraging the world’s largest social network, you’ve no doubt noticed that hardly a week goes by without a change to their platform.

Often this is simply a cosmetic update to the Ads Manager interface, but more recently they’ve also been tightening their advertising guidelines and restrictions.

This means trouble.

There’s been a significant spike in ads getting disapproved over the past few months (often from well-meaning marketers who are trying their best to keep everything “above board.”)

And most disconcertingly, many marketers have been getting outright BANNED.

Here’s the thing:

You really don’t want to go to Facebook “jail.”

Getting your account shut down is a royal pain in the “tush”…

Firstly, your traffic comes to an immediate, grinding halt.

Secondly, the appeal process isn’t easy, particularly quick, or even guaranteed (…not by a long shot).

So the best course of action is to “play ball” using a few ‘unspoken’ Facebook guidelines…

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