Prepare to be SHOCKED…
Because you’re about to learn how to acquire 3 new clients every single day using this one WEIRD old tip.
Just kidding—I’m not trying to “clickbait” you with (admittedly tired) promises of too-good-to-be-true insta-success!
But honestly, though, doesn’t a silver bullet sound nice?
I mean, who wouldn’t want to start instantly raking in new customers or reps like gangbusters?
After all, time is of the essence and you’re no doubt pressed for new prospects, leads, customers, and recruits.
However, the best way to drive results isn’t waiting for some ‘magical’ solution to fall in your lap.
Instead you need to ignore all the smoke and mirrors out there and take a more direct, proven approach.
So if you’re eager for a gimmick-free way to grow an online business (sooner rather than later), then allow me to suggest you seriously start…
Learning the ropes of unsexy, “old as dirt,” direct-response marketing
Hey, I’ve got news for you: people are people.
And you know what?
People haven’t changed much in a LONG time, which is why the wisdom of the ages still applies today.
Likewise, the same holds for old-school, direct-response marketing, which has existed in some way, shape, or form for thousands of years.
In fact, the earliest examples of road-side billboards date all the way back to clay tablets in Ancient Egypt.
And celebrity endorsements are as least as ancient as the Roman gladiators, who would promote their sponsors’ products and services before battle.
So while ancient civilizations might not have had email or Facebook, they certainly understood the timeless principles of making sales from tried-and-tested marketing tactics that will ALWAYS work like a charm.
Because at the end of the day, sales is sales.
Now, fast forward to today and you can do the same for your business, only better.
Why you don’t need marketing magic…
Listen: if you’re a marketer today you should consider yourself LUCKY!
While sometimes we get bogged down with the little details and distractions of marketing online, the resources available to us today are leaps and bounds above anything old-school marketers had at their disposal.
Think about it…
You can walk away from this post right now and run an ad on Facebook, targeting your ideal prospects based on gender, age, location, and their precise interests, and within a day you can have a list of hot prospects at your disposal to follow-up with and sell to.
Pretty cool, right?
When you take a step back, this access to new leads is absolutely insane!
Do you know how difficult it once was to find even mildly-interested prospects?
Think about the conditions, way back in the day…
Heck, no Internet.
Forget the television, telephone, and radio too.
I’m talking about pounding the cobblestones.
Peddling your wares to passers-by.
Living and dying by your ability to sell.
Difficult to imagine, sure.
But you know what?
Old-school marketers found shrewd ways to make it work!
Ancient Romans created fancy flyers with snappy slogans for promoting political campaigns, gladiatorial events, lost and found rewards, even local brothels.
Egyptian merchants used to print comprehensive sales catalogs, neatly itemized on papyrus sheets, to distribute to the public.
This was all done by hand, one-at-a-time, and painstakingly slow (as, you know, this was prior to Gutenberg).
Regardless, it worked.
The takeaway here?
Reaching prospects today is comparatively a cinch!
Thus, no one has ANY business complaining about how “Facebook did this,” or “Facebook did that.”
Today, with a few clicks, you can tap into 2.07 billion (yeah, billion with a “b”) monthly active users!
Let that marinate for a moment.
Now, what’s super cool is that we can learn a thing or two from our “marketing forefathers,” because while there’s always going to be that shiny new toy out there, when you really break it down, there are timeless direct marketing tactics that worked thousands of years ago and still work brilliantly today.
And, in fact, here are three tips you can immediately implement in your own marketing arsenal!
This direct marketing tip is so elementary, it’s easy to overlook:
When in doubt, follow the money.
You should always aim to attract prospects who are the most likely to spend, versus targeting the penny-pinchers out there.
Remember the classic Sears, Roebuck and Company “Big Book?”
You know, those behemoth catalogs brimming with offers (even complete “kit” houses), which became a staple of Americana itself.
Sears initially targeted the neglected rural markets with their catalogs, but quickly realized that the quickly-growing and more-affluent urban areas were where the real money was at, and as a result, the company’s expansion into big cities quickly eclipsed their mail order division.
If you’re looking to grow an online business, you should play by similar rules when it comes to targeting.
Prospects who can barely make ends meet aren’t the ones who are going to be most receptive to your offers.
On the flip side, the more money in the pockets of your prospects, the more willing they’ll be to give you the time of day.
Luckily, these days you have more control than ever in terms of who you can target and how you qualify your prospects.
Hint: most of this comes down to basic demographics; Baby Boomers are MUCH more likely in a position to spend surplus cash-dough than Millennials, so you should generally forget targeting the under-30 crowd with your ads.
Even if you haven’t read much Shakespeare lately, you probably know how much power there is in a name.
And for marketers, names are everything.
Regardless of how many people you deal with on a daily basis, the sweetest sound your prospects can hear is their own name.
Unfortunately, we live in a day and age where we’re bombarded from all sides by spam.
And with all the trash piling up in our digital inboxes, people are sick and tired of one-size-fits-all, untargeted marketing messages.
Therein lies the challenge:
Finding ways to personalize your marketing messages
History tells us it can be done, though.
Here’s a good example…
In 2004, two professors from Southern Methodist University conducted an experiment where they attached personalized sticky notes to direct mail solicitations, and nearly doubled their response rate in the process.
The direct mail gurus of the 1980s employed similar tactics, attaching hand-written messages to engage their prospects’ curiosity.
A personalized sticky note would read…
“Check this out, [first name]. It really works! —J.”
The “article” inside the envelope was, of course, was an advertorial.
And the infamous “Letter from J.” sticky note tactic remains as effective today as it was 30 years ago.
These same principles can be applied in the digital age, and much more easily to boot.
If you have an email list or a Facebook group, you already have your prospects’ names on hand.
Just don’t forget to actually USE all the information you have available to give your audience a personal touch.
It’s those little details that really count and build rapport.
After all, direct marketing means talking to individuals, directly.
Here’s a pop quiz:
If you aren’t willing to get excited about your own ads, why should your prospects be expected to?
Case in point…
The ad wizards at Apple taught us time and time again that just a little bit of buzz can go a long way.
Take Apple’s classic “1984” Super Bowl ad as a prime example.
Here’s a company that’s clearly intent on making their products seem larger than life.
This ad isn’t selling a computer (you didn’t see one, did you?); they’re saying, “our mission is to change the world.”
Similarly, during the more-recent launch of their Mac Pro desktop, Apple teased journalists by sending theater-sized posters of the new hardware in mysterious, jet-black tubes.
The stunt sought to generate word-of-mouth buzz and hey, it worked (…which goes to show direct mail isn’t dead, after all).
And you don’t need to be a creative genius or master salesperson to do the same, either.
In fact, let’s take this time to bring these three principles of direct marketing full circle:
- Target the right demographic
- Get off on the right foot by personalizing your messages
- Finally, craft ads that’s actually worth your audience’s attention by putting some gusto into your marketing!
With so much competition these days…
Don’t be afraid to be bold!
It’s really that simple.
So rather than wait around and hope for new business, take matters into your own hands.
So hit the bricks, digitally speaking.
Put yourself out there and keep these principles in the back of your mind every step of the way.
Besides, if the ancient Mediterraneans could successfully market their wares, why can’t you?
With so many resources at your disposal…
Leveraging the timeless traditions of direct marketing has literally never been easier in human history!
So if you’re ready to get a steady stream of traffic flowing , you’re in luck!
Because we’ve put together a FREE, step-by-step tutorial that reveals our exact advertising process in a 100% FREE online workshop, hosted by none other than Tim Erway, co-founder and CEO here at Elite Marketing Pro, who’s responsible for generating over 30 million dollars in online revenue (and counting).
Simply pick a time and register right here.
You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.
We’ve used the exact formula to turn a $10 test campaign into $141,246.30 in sales.
And Tim will show exactly how we did it.
So if you haven’t registered yet, what are you waiting for?
Here’s to your success!
Director of Content
Elite Marketing Pro
Latest posts by Andrew T Draughon (see all)
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- Three Gimmick-Free & Time-Tested Direct Marketing Tactics to Immediately Boost Your Bottom Line - January 18, 2018
- How to Passively Attract Highly-Qualified Prospects Using “Schoolyard” Psychology - January 10, 2018