How to Identify Your True Target Market (Once and For All)

You already know the importance of “niching down” and going after a laser-targeted audience (…versus targeting everybody under the sun).

But this poses a much bigger question, which could actually be killing your conversions…

Are you targeting the right market?

This might seem insultingly simple on the surface.

But with that said, you very well be pulling the wool over your own eyes when it comes to your true target audience.

Spoiler alert…

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Four Steps to Tap Into Your Prospects’ Problems (…and Loosen Their Purse Strings!)

Mo’ money, mo’ problems.

Popularized by late, great Notorious B.I.G., this iconic phrase has always been a head-scratcher.

I mean, whether you’re a marketer or not, more money is what we’re all after, right?

And the problems that come along with that wealth?

Well, we’ll take our chances with ‘em…amirite?

And in fact, I think anyone selling anything could benefit from FLIPPING the script on this old adage.

That is to say…

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How to Immediately Increase Your Conversions by Avoiding “Decision Quicksand”

The customer isn’t always right!

In an era where we want every color of the latest gadget loaded with dozens of new features and functions, it’s tempting to market our own products and services the same way to try and please everybody.

Spoiler alert: you can’t.

And as a result, you should always adopt a “less is more” mentality when it comes to what you’re selling.

Because as you’ll soon see, limiting choices makes sealing the deal exponentially easier…

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