What Attraction Marketers Can Learn from the Mighty Avocado

Sometimes the most pressing marketing lessons come from the unlikeliest of sources.

Case in point: the mighty avocado 🥑🥑🥑

Famed as the “superfood” behind foodie fads like avocado toast, people can’t seem to get enough of the stuff.

Demand for avocados experienced an unprecedented spike within the past five years, with Americans eating well over 4 billion annually.

People are so gaga over this beloved berry (yes, it’s a berry) that…

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How to Strategically Repurpose Your Content to Maximize Traffic, Leads, and Sales

Imagine you’re at the grocery store, choosing between two apples.

Shiny and waxy to the touch, both are totally free of bruises and pretty much identical in weight and size, too.

So, which do you choose?

Decisions, decisions.

On a whim, you place one in your cart and drop the other right back into the bunch.

And that’s that.

But here’s some food for thought…

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The Hidden Structure Behind Every Successful Blog Post that Sucks Readers in and Makes Them Hang on Your Every Word!

Every marketer on the Internet claims “content is king.”

Well, content might be “king,” but on the Web, readability is “holy emperor.”

Your average website visitor spends less than 4 seconds scanning a page before deciding whether to keep reading or to click away looking the next “shiny thing.”

And let’s say they do decide to keep reading, unfortunately the same research indicates they’ll read less than 28% of the words on the page.

Ouch!

So even though I hate to be the bearer of bad news…

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The Six Most-Effective Targeting Methods to Use on Facebook Right Now

Targeting is one of the primary factors which cause your Facebook ads to succeed or fail.

Now, it goes without saying that the quality of your ad has a huge impact.

You must have a compelling headline, image, and description to catch your potential prospects’ attention as they’re scrolling through their busy News Feed.

But think about this…

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