If you’re a network marketer using Facebook ads to reach your potential prospects, then you know costs are rising.
So to help you understand and deal with this reality, let’s look back a couple of years to see what’s causing Facebook to become more expensive.
In 2008, when Facebook first introduced advertising…
Growing up, you were probably taught not to judge a book by its cover, right?
Here’s the deal, though…
This “golden rule” doesn’t apply to the rapid-fire world of marketing and advertising.
(Sorry, mom and dad!)
The customer isn’t always right!
In an era where we want every color of the latest gadget loaded with dozens of new features and functions, it’s tempting to market our own products and services the same way to try and please everybody.
Spoiler alert: you can’t.
And as a result, you should always adopt a “less is more” mentality when it comes to what you’re selling.
Because as you’ll soon see, limiting choices makes sealing the deal exponentially easier…
Sometimes the most pressing marketing lessons come from the unlikeliest of sources.
Case in point: the mighty avocado 🥑🥑🥑
Famed as the “superfood” behind foodie fads like avocado toast, people can’t seem to get enough of the stuff.
Demand for avocados experienced an unprecedented spike within the past five years, with Americans eating well over 4 billion annually.
People are so gaga over this beloved berry (yes, it’s a berry) that…
“Pay to play.”
A phrase you’ve heard, no?
In fact, if you’re a marketer, it’s probably a concept you grapple with on a day-to-day basis.
But if you think you’ve got to spend money to make money…
You’re dead wrong!
Imagine you’re at the grocery store, choosing between two apples.
Shiny and waxy to the touch, both are totally free of bruises and pretty much identical in weight and size, too.
So, which do you choose?
On a whim, you place one in your cart and drop the other right back into the bunch.
And that’s that.
But here’s some food for thought…