The customer isn’t always right!
In an era where we want every color of the latest gadget loaded with dozens of new features and functions, it’s tempting to market our own products and services the same way to try and please everybody.
Spoiler alert: you can’t.
And as a result, you should always adopt a “less is more” mentality when it comes to what you’re selling.
Because as you’ll soon see, limiting choices makes sealing the deal exponentially easier…
Sometimes the most pressing marketing lessons come from the unlikeliest of sources.
Case in point: the mighty avocado 🥑🥑🥑
Famed as the “superfood” behind foodie fads like avocado toast, people can’t seem to get enough of the stuff.
Demand for avocados experienced an unprecedented spike within the past five years, with Americans eating well over 4 billion annually.
People are so gaga over this beloved berry (yes, it’s a berry) that…
“Pay to play.”
A phrase you’ve heard, no?
In fact, if you’re a marketer, it’s probably a concept you grapple with on a day-to-day basis.
But if you think you’ve got to spend money to make money…
You’re dead wrong!
Imagine you’re at the grocery store, choosing between two apples.
Shiny and waxy to the touch, both are totally free of bruises and pretty much identical in weight and size, too.
So, which do you choose?
On a whim, you place one in your cart and drop the other right back into the bunch.
And that’s that.
But here’s some food for thought…
Let’s play a quick game of word association.
What comes to mind when you hear the following names?
– Claude Monet
– Vincent van Gogh
– Pablo Picasso
– Salvador Dali
– Jackson Pollock
– Andy Warhol
Even if you’re not an art buff, chances you’ve heard of the artistic movements that these guys were associated with…
Every marketer on the Internet claims “content is king.”
Well, content might be “king,” but on the Web, readability is “holy emperor.”
Your average website visitor spends less than 4 seconds scanning a page before deciding whether to keep reading or to click away looking the next “shiny thing.”
And let’s say they do decide to keep reading, unfortunately the same research indicates they’ll read less than 28% of the words on the page.
So even though I hate to be the bearer of bad news…