After thousands of hours of critiquing the Facebook campaigns of our students here at Elite Marketing Pro…
I've seen over and over again what works and what doesn't in social media prospecting.
And while some students quickly start kicking butt with their ads, others struggle and don't seem to grasp why they aren't finding the same success.
Frankly, you start noticing predictable patterns when you've been doing this stuff long enough.
And I've identified five factors that make ALL the difference between being a successful affiliate and an unsuccessful affiliate on Facebook.
Now, you're going to be kind of surprised, because it's not going to be as simple as…
“Okay, click this option to place your ad in this particular spot.”
“Use this type of copy in your ad.”
So if you're looking for “ninja tricks”…
You're in the wrong spot.
But stick with me and I think you'll be pleasantly surprised.
It's going to be mostly mindset related, believe it or not.
After reading my suggestions you might think…
“Oh okay, Id never considered doing this or that, maybe I should give it a try.”
Okay, let's talk about the difference between those having success with Facebook ads and those that don't.
Successful affiliates know they're able to serve others.
Let me explain…
Many times when I see beginners who are struggling with Facebook ads, I'll ask them…
“How come you're not getting excited about your business?”
“How come you're not up there to lead everybody else?”
They tell me…
“But, I don't know anything,”
“But, I'm not a guru.”
That's their excuse.
And they tell me…
“Well, I want to hide behind a website.”
“I want to hide behind a generic name so I don't have to put myself out there, because I'm not a ‘Ray Higdon' or ‘Eric Worre' or ‘Ferny Ceballos.'”
Ever had that thought?
I think we all do at some point.
Well, the truth is this:
If you've been going through the Elite Marketing Pro curriculum or coaching, or any of the courses you have in your back office…
You already know 99.9% more than most other people in your niche!
Yes, even if you've only been doing this a couple of months…
You've already acquired a lot of knowledge regarding building a network marketing business online.
This fact gets a little lost on people, especially when you don't necessarily have the results you want yet.
Maybe you're not making six-figures in your business yet, maybe you're not even making five-figures a year—heck, maybe you are still waiting to make your first sale.
But guess what, you already have the ability to market online—to set up a capture page, to place a Facebook ad, to do a Facebook Live, to send an email broadcast to your list.
All these things are skills that the overwhelming majority of people in our space don't have!
So with that said, maybe you're not a “guru” yet, but you know a LOT more than most other people, and you're able to teach what you know to other people.
Get excited about that, because it'll come through in your copy!
I see ads ALL the time that are extremely BORING.
Can you guess how effective boring ads are?
In contrast, excited affiliates communicate differently.
Take any of our top affiliates and notice how they look in their Facebook Lives.
Read their ad copy.
Pay attention to how they look in their pictures.
You can always tell how excited they are to be in business!
They're not just writing some generic stuff like…
“I struggled in my network marketing business, until I found the three things in this blog post.”
“Click here, check it out, change your life.”
That's not being any different than anybody else, that's not getting anybody excited.
Get excited about your business and that will be reflected in your ads!
You can tell when a student isn't really excited about their business.
Because when you look at their ads, you think…
They're taking a self-conscious selfie in horrible light.
Or worse, they have somebody take a picture of them in their backyard and they're a tiny speck in a big picture.
That doesn't work!
So get excited about the fact that YOU are the personality of YOUR business!
Elite Marketing Pro is not your business.
Elite Marketing Pro is Elite Marketing Pro's business.
It's the same with any opportunity.
YOU are YOUR business, so get excited about that fact.
And start branding yourself as an online marketing or network marketing expert.
It's okay to use “training wheels” when you first start out.
We don't expect you to know anything about marketing online or running Facebook traffic, which is why we provide all our affiliates swipe content and ad copy so you can get familiar with the platform.
This enables you to figure things out one step at a time, so you're not overwhelmed with navigating the ad platform, writing copy, and interpreting your metrics all at once.
Our goal is to get you up and running quickly by making small steps.
The problem comes when you get don't grow beyond this initial phase of competency.
I see soo many affiliates who spend a few bucks and then complain if they don't make their money back.
They just give up and say…
“Facebook Ads don't work!”
Top affiliates are always testing out new ideas and copy
They're not just swiping somebody else's copy and hoping it's going to work.
They're always testing and experimenting with their copy and Facebook Lives.
They have their own voice and aren't content to just sit back and swipe.
So, if they see content that gets a lot of likes and shares that they want to repurpose, then they take the time to make it their own.
They take a concept and personalize it with their own brand, so it's different from everyone else.
Think about it…
If you've got a small town with ten McDonald's and one Arby's, which do you think is going to get more business per restaurant?
Probably the Arby's, because the McDonald's are all going to be the same, right?
One Arby's is going to stand out in a city of ten McDonald's.
Because hey, sometimes you want something different and you don't feel like more of the same.
Not sure that's the best example, haha, but I think you get where I'm going with that.
What do I mean by consistent action?
First, they start by actually placing Facebook ads.
Then they record their results.
It's super important that you record your results using an Excel spreadsheet.
You record the money spent, the number of clicks, the click through rate, any relevant factors about your picture, your ad copy, your relevance score, and any other pertinent information you need to track.
Look, you spent money on these ads to get this data, so you must record those results!
You want to see what worked and what didn't work when you're social media prospecting.
Then you place a new ad based on a new idea from what didn't work to try to get to something that does work.
What usually happens is this: the students who aren't successful will run an ad, maybe they spend fifty bucks on it, and if they don't make their money back right away, they'll get frustrated and they won't even bother recording their results.
All they know is they didn't make money right away.
That's not how this works.
At the end of the day…
The ONLY way you're going to make money at paid advertising is by learning from your mistakes
So, if you run an ad and don't pay attention to your results (other than the fact that you want profits) and you don't try again based on what you learned…
It's basically like blindfolding yourself and trying to throw darts at a dartboard.
It's going to be very hard for you to find success that way.
Successful affiliates are constantly keeping track of their metrics and their ads.
They're constantly keeping track of how much they spent versus how much they actually made.
People that actually track are the ones that get better because they can see their progress.
If you spend a couple months haphazardly placing ads here or there, not really tracking your progress, after a couple months you may or may not know if you've made or lost money.
Because even if you know you lost money, you're not able to see that you might be really close to profitability.
In fact, you're probably a lot closer than you think at that point, but you have no frickin' clue because you never bothered to write down your results.
If you don't track your results, you're not going to be successful
That's all there is to it.
I see it with all top affiliates; it's what every single one of them does.
They look at their results, how much they make, and they test and tweak based on their numbers.
So don't neglect this step.
If you're not tracking your progress, then it's going to be really hard to make money with your ads.
Look, nobody likes to lose money.
Obviously, it's not a fun thing, but top affiliates look at advertising as buying leads that will eventually turn into customers.
They realize they're building a business.
Where I see most people get tripped up at the beginning is when they come in and they spend money and they say…
“Okay, I spent $50; I got six leads, no sales. This sucks; this doesn't work.”
Well, here's the thing…
These leads are now yours.
You need to do more with them than just sit there and let them marinate.
They might buy something down the line, so…
You've got to play the long game
You got to look at it as…
“These are six leads that I can market to over and over and over again. I can not only market other Elite Marketing Pro products, but at some point, when I have my own products, they'll already be loyal customers.”
The top affiliates look at leads like a long-term relationship.
So while yes, nobody likes to lose money, but a lead is somebody you can market to over and over, and over, and over, and over again.
At some point, that person will likely buy.
Not everybody buys right away, you know.
But unsuccessful affiliates are the ones that look at those leads and say…
“Well, I didn't make money so this was a waste of money; this sucks.”
Until you learn you need to build a REAL business and you first must PAY for those leads who will eventually turn into customers who make you money—you're not going to be successful.
At the end of the day, if you're constantly trying to cover your front-end costs and make money off of the front end, you're in for disappointment, because it's just not likely to be profitable for you.
The real profits are in the lifetime value of your leads.
Finally, one last thing.
Successful affiliates are always willing to test out new ideas.
They don't wait to ask permission before they can take action.
Now, the biggest hang-up I see, and this is probably the biggest one of all, is so many people don't take action because they want permission from somebody else first…
“Should I run this particular type of ad copy; should I run this particular type of image?”
Well, you know, at the end of the day, it's the market that's going to decide.
There's no mentor that's going to be able to tell you…
“Oh yes, this is absolutely going to work for sure!”
It's the market that decides if an ad works or if it doesn't
So waiting for somebody else to give you permission to run an ad and say…
“Okay, this copy's good!”
“Okay, this image is absolutely going to work for you!”
…is a complete WASTE of your time.
Now, it's perfectly okay to get feedback on your RESULTS.
But the fact is that successful affiliates who do well in this business get curious, come up with new ideas, and take action on those ideas.
They don't wait for somebody else to give them permission to take action, because the people that wait for others to give them permission get stuck.
Instead of taking action they get lost in the sphere of uncertainty and unproductivity and they say…
“I don't know what to do. This sucks. This doesn't work.”
Well, you haven't done anything at this point, you haven't gotten any data.
Get a little curious and take a look at some of the other stuff that's working.
Write some new ad copy and give it a shot.
You don't know until you try.
Before I close here's a newsflash…
If you think…
“Well I need somebody else to tell me if this ad's going to work.”
“I need somebody else to tell me this is a good idea before I run it.”
If you want somebody else to tell you what to do and what type of ads to run…
Then go get a job as a Facebook ads manager.
They're hiring all over the place.
Because if you always rely on somebody to tell you what to do in your business, you know what that actually is?
You don't have a business, you have a BOSS.
If you want to be an entrepreneur, you've got to be able to make these decisions yourself.
You've got to be able to get curious, see what's in the market, test, and take the risk.
At the end of the day, you must be willing to put your butt out on the line.
If you wait for somebody to tell you what to do, you're going to get stuck
And when it doesn't work out, it's going to sting that much more.
You're going to get frustrated and not know what you should be doing next.
So empower yourself to get in the driver's seat and take control of the wheel.
Start using these five steps in your business persistently and consistently and you'll eventually see the type of results that all successful affiliates see.
Now, I know that everything I shared was pretty high-level and conceptual today.
But it's important to know how to THINK about the advertising process instead of always focusing on the nitty-gritty, nuts-and-bolts tactics.
And even though there's no such thing as “copy paste profits” in the real business world, I still highly recommend taking us up on an over-the-shoulder tour of…
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Until next time,
Elite Marketing Pro
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- How to Combat the Rising Costs of Facebook Advertising - July 5, 2018
- The Six Most-Effective Targeting Methods to Use on Facebook Right Now - February 8, 2018
- 5 Key Factors of Becoming a Successful Affiliate Marketer on Facebook - February 1, 2018