Written by Andrew T Draughon | Filed under Attraction Marketing
Imagine you’re taking a journalism class.
It’s day one.
And no sooner than taking a seat, the teacher announces your first assignment…
You are to write the lead for a story.
In journalism, the lead (or lede) is the opening paragraph, usually a single sentence, where you not only summarize the big points of the story but, most importantly, capture your reader’s attention, so they’ll read more.
Okay, ready for your assignment?
Here are the facts…
Read More
Written by Andrew T Draughon | Filed under Attraction Marketing
“Content marketing is the only marketing left.”
That’s according to Seth Godin, circa 2008.
But is the marketing legend and 17-time bestselling author correct?
Well, yes and no.
“No” because content marketing isn’t the only kind left.
That’s obvious.
There’s traditional marketing everywhere you turn.
But it’s equally obvious that content marketing—blogs, videos, podcasts, etc.—is not only wickedly effective at engaging an audience, but is also leveraged, inexpensive, and produces a staggering ROI.
The numbers don’t lie.
According to HubSpot’s annual report…
Read More
Written by Andrew T Draughon | Filed under Attraction Marketing
Turkeys and polecats are natural enemies.
(Polecats are European weasels, by the way.)
So how do you imagine a mother turkey responds to the sight of a hungry polecat threatening her young?
If you guessed squawking, clawing, and gnashing of beak—you’d be right!
In fact, in an experiment by animal behaviorist M. W. Fox…
Turkeys flew into an uncontrollable rage and attacked their lanky predators in self-defense…even when the “polecats” in question were actually fake, stuffed replicas.
Which makes sense, right?
Turkey sees polecat-looking shape—turkey becomes alarmed and enraged!
Well, here comes the twist…
Read More
Written by Matt Baran | Filed under Attraction Marketing
The profit formula is simple:
Revenue minus costs.
And in this post, I’m going to explain how you can decrease your costs and increase your revenue using Facebook adverting in a HIGHLY profitable way for your business.
Now, if you don’t know me, I’ve spent hundreds of thousands of dollars profitably running Facebook ads, so I know a thing or two about how to optimize campaigns.
And no matter what type of business or opportunity you’re promoting…
This post is for you, if you…
a.) want to pay less for every new lead and customer, and
b.) are either currently using Facebook to build your organization, or want to get started immediately (which, needless to say, I think is a pretty good idea).
Okay, so you might already know that…
Read More
Written by Ferny Ceballos | Filed under Attraction Marketing
Welcome to this week’s attraction marketing “Biz Builder” lesson.
Today I have top recruiter, top earner and network marketing trainer, Cesar Rodriguez!
In this video, Cesar shows you the recruiting & sales formula he used to be the #3 recruiter in his primary company and become a 7-figure producer.
Click “Read More” below to watch this week’s video!
Read More
Written by Ferny Ceballos | Filed under Attraction Marketing
There’s a huge myth being perpetuated by 7-figure earners in the industry…
Some of the folks spreading this ignorance are my close friends, so I don’t say this lightly.
And the myth is that…
You can’t build your business online in a duplicable way.
Now, it goes without saying that…
Duplicating what you do in your organization is key in this industry.
Without that, you’ve got no network, which means you’ve got no business.
So some top earners have taken to telling their people…
“Don’t go online, it’ll ruin your business. Just do what I tell you instead!”
To me, that’s just plain wrong and irresponsible.
The fact of the matter is…
Read More
Podcasts on iTunes
