Written by Matt Baran | Filed under Attraction Marketing
How many people do you know WITHOUT a Facebook profile?
Not too many, right?
Check this out: over a billion people log into Facebook daily, generating over 4.5 billion “Likes” every 24 hours.
You know what that means?
A WEALTH of targeting data for advertisers like you and me!
In fact, Facebook has more interest-based data than any advertising platform known to man.
Which makes it a GOLDMINE for finding hot prospects for your business.
So let’s discuss how you can improve and refine your Facebook ad targeting.
This is going to be particularly helpful if you’ve been doing either of these two things:
– One, if you’ve really gotten a good grasp of your customer avatar—you know exactly who that person is, where they hang out, what they like to do, and what’s going on in their life.
– Two, if you’re focused on branding, building a Page through Page Likes, and communicating with your audience like an industry leader—such as Ray Higdon, Kate McShea, or Michelle Pescosolido would.
There are some incredible ways to target your prospects and precise customer avatar on Facebook.
Read on as we look at specific examples of how you might use these 16 types of Facebook targeting.
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Written by Andrew T Draughon | Filed under Attraction Marketing
“The other boys came to jeer, but they stayed to whitewash.”
Remember Tom Sawyer?
If you recall, Aunt Polly forces Tom paint a nine-foot-tall fence, and the neighborhood boys come by to mercilessly poke fun and laugh at him.
However, before you know it, Tom soon has ’em begging to paint the fence for him.
The best part?
They insist on paying him for the privilege—and end up enjoying themselves in the process!
How does Tom accomplish this astounding feat?
Well, here’s a clue…
Tom understands that sometimes you’ve got to “trick” people into doing things they don’t want to do.
…even if it’s for their own good!
And—this is key—he doesn’t just let them do his laborious chore for free!
No sir.
He knows that the best things in life aren’t free and people just don’t value what they don’t pay for.
This the key quirk of human nature that Tom exploits so well.
In fact, the very boys who came to laugh, wound up making Tom a wealthy man. By mid-afternoon, he been handsomely compensated with marbles, a kite, part of a harp, and an apple—all the riches a kid could want!
Think about this for a moment…
In this story, Tom basically achieves what every online marketer wants:
He quickly converts his “traffic” into an audience that’s ready and willing to pony up and “pay to play.”
Now, wouldn’t it be downright nifty if you could do what Tom Sawyer did with your blog?
I’m talking about routinely turning your visitors into leads, and making their experience so compelling that they’ll practically beg to buy from you.
Sounds awesome, right?
Now for the bad news…
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Written by Ferny Ceballos | Filed under Attraction Marketing
Give me a “Hell Yeah!” if you are absolutely sick and tired of hearing the following excuses:
“It sounds great, but I just don’t have enough money to get started.”
“I don’t have enough time.”
“Is this some pyramid scheme?”
“I can’t sell.”
“I don’t want to give you my social security or credit card info.”
“I’m not a people person.”
“This just isn’t my thing.”
“But what about this other company that sells the same stuff cheaper?”
“I’ll have to ask my wife/husband before I join.”
“I’ll need to pray about it.”
“Let me think about it and I’ll call you next week.”
“How much does it cost to join?”
“Do I have to buy product every month!?”
“I don’t like to recruit people.”
Seriously, stab me in the ear with a flipping’ Q-tip!
Aaahhhh!!!
Now I have a question for you…
What do you do when these statements are made?
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Written by Matt Baran | Filed under Attraction Marketing
Facebook’s at it again…
If you’re one of the 2.5 million advertisers leveraging the world’s largest social network, you’ve no doubt noticed that hardly a week goes by without a change to their platform.
Often this is simply a cosmetic update to the Ads Manager interface, but more recently they’ve also been tightening their advertising guidelines and restrictions.
This means trouble.
There’s been a significant spike in ads getting disapproved over the past few months (often from well-meaning marketers who are trying their best to keep everything “above board.”)
And most disconcertingly, many marketers have been getting outright BANNED.
Here’s the thing:
You really don’t want to go to Facebook “jail.”
Getting your account shut down is a royal pain in the “tush”…
Firstly, your traffic comes to an immediate, grinding halt.
Secondly, the appeal process isn’t easy, particularly quick, or even guaranteed (…not by a long shot).
So the best course of action is to “play ball” using a few ‘unspoken’ Facebook guidelines…
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Written by Andrew T Draughon | Filed under Attraction Marketing
Are you struggling to get in control of your schedule?
Or are you feeling scattered, overwhelmed, and “all-over-the-place”…
…like you have no boundaries or command over your life?
Hey, we’ve all been there.
Let’s face it, it’s no secret that building a business while maintaining your personal, social, and professional lives is a distinct challenge.
Luckily, there are proven techniques to help you sort all this out.
And there’s no time like right NOW to start fresh, hit reset, and set up new and strategic parameters for your work and your life, so you can get more done…and also have a ton more fun!
Ready to get started?
Then you’re going to love this…
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Written by Vitaly Grinblat | Filed under Attraction Marketing
You’re about to learn how to quickly write a compelling sales message, EVEN IF you’ve never written a word of sales copy in your life.
That’s a tall order, huh?
Okay, so first let me say that your ability to sell is the single most important skill you can develop as a marketer and entrepreneur.
At the end of the day, it’s all about getting the customer. Don’t you think?
By the way, I’m talking to myself here as well.
Anyway, where were we?
Oh yes, being able to create compelling ads, emails and videos using a proven shortcut.
Now before I reveal the shortcut, let’s talk about the structure of your message. There are a number of formulas. But I want to keep things simple.
There’s a persuasion formula that’s as old as dirt.
It’s called…
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