Written by Andrew T Draughon | Filed under Attraction Marketing
A well-to-do father once reproached his son for “shady financial dealings” and “improprieties with another workman’s wife.”
This prodigal son abandoned the opportunities afforded by his father, turning his back on higher education and government service to seek his fortune plundering foreign lands as a mercenary. His father wrote a letter lamenting the errors of his ways, pleading that he reconsider and return to the straight and narrow.
How does the story end?
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Written by Matt Baran | Filed under Attraction Marketing
Today you’re going to learn how to optimize your email marketing with simple tweaks that take about five minutes each, yet they can improve your opt-ins, engagement, and sales by up to 20%. How does that grab ya?
These might seem like small tweaks, but don’t be fooled—they can add up over time, especially if you’ve already got a working funnel. Each one of these is easy to do—they’ll take about five minutes a piece. This is assuming that you already have a blog that’s your home base for putting out content and delivering value to your audience.
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Written by Ferny Ceballos | Filed under Attraction Marketing
There’s a term in the advertising world used to refer to someone who’s learned to ignore ads on websites and social media to the point where their brain literally refuses to see, acknowledge or process information in banner ads.
The term is “banner blindness.”
It’s the one type of blindness we are all grateful to develop, even those of us who are internet advertisers.
For example, on this heat map study tracking eye movement of Facebook Users, you’ll notice that the majority of users pretty much ignore the “Right Hand Side” ads.
Another eye tracking study tracked eye movement for a news site (similar to a blog) and notice how the banner on the left is completely ignored, relative to the content in the middle.
Over the years, mentors of mine taught about ‘banner blindness’ and conveyed the importance of doing whatever you could to snap website visitors out of that state of ‘blindness’ and to notice your ad.
So even if you had strong ad copy, it wouldn’t really matter unless you could ‘break the blindness’ issue and literally attract eyeballs.
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Written by Andrew T Draughon | Filed under Attraction Marketing
“Think Jaws…in space.”
That’s how Ridley Scott’s Alien was pitched to 20th Century Fox (…with the unfortunate working title of Star Beast).
“Think Pocahontas…in space.”
That’s definitely NOT how James Cameron pitched Avatar to Fox studios, though it would have been an apt summary of the plot. Likewise, FernGully, The Last Samurai, and Dances with Wolves (all in space) would have worked too.
Perhaps surprisingly, Fox initially rejected Cameron’s proposal on the grounds of his overly-ambitious vision (and astronomical production budget of $237 million).
Critics were likewise skeptical, predicting the film would be a major box office disappointment.
Cameron, however, was undeterred by the naysayers.
His sentiment is that pressure is good for filmmakers, that pressure…
“Makes us think about our audience and what they want.”
And clearly Cameron succeeded.
Avatar became the highest grossing film in history on January 26th, 2010, at $2,779,404,183 USD worldwide.
Which begs the question…
How does a story we’ve been told numerous times become the biggest blockbuster of all time?
Well, it’s quite simple, really…
It all comes down to one thing:
Understanding how to connect with your audience.
That’s how you put butts in seats.
That’s how you move audiences to tears at the sight of a CGI tree burning to the ground (…or was that just me?).
And that’s also how, in online entrepreneurship…
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Written by Vitaly Grinblat | Filed under Attraction Marketing
There’s an often-neglected consideration that makes ALL the difference to your marketing success.
And that is…
READERSHIP.
In other words, unless your prospect actually reads your message (or listens to and/or watches it), there’s absolutely NO chance of you making a sale.
Now before we move on, I need to get something off my chest.
Just so that we’re on the same page.
The thing is, people are generally skeptical of…
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Written by Ferny Ceballos | Filed under Attraction Marketing
This past week, I had a wonderful conversation with a top earner in a fast growing company, named Laura.
Laura is actually part of a small elite group of top producers, who recently started working with Elite Marketing Pro to help take their business building efforts online and supplement the incredible success they’ve had offline.
As I asked her questions about her background and on how she built her downline organization – including her building philosophy, the type of people she recruits, how she trains new people as they come in, the timing of promotions she runs , etc. and to my surprise, I found myself silently nodding my head ‘yes’ to everything she was doing in her business.
Could you believe it?
A pure ONLINE recruiting advocate, such as myself, was excited and in total agreement with how a top income earner in the industry built her business OFFLINE!
In fact, many of the things I hated about traditional business building in this industry, she didn’t like either!
I had found my offline soul-mate. :-)
She didn’t believe in…
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