Written by Andrew T Draughon | Filed under Traffic
Pop quiz:
What’s the first thing you should do when you sit down to place an ad?
Don’t worry, there are no wrong answers!
Perhaps you take a look at your trusty swipe file?
Maybe you dig through one your dog-eared marketing handbooks for some serious inspiration?
Alright, pencils down.
Remember when I said that there were no wrong answers?
Well, I kinda lied…
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Written by Andrew T Draughon | Filed under Traffic
Can taunting your audience make for an effective ad campaign?
Legendary copywriter Eugene Schwartz sure thought so, running an advertorial with the following headline, back in 1967, in newspapers and magazines across the country…
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Written by Vitaly Grinblat | Filed under Traffic
Believe it or not, as a new entrepreneur, whether you’ve started an online business or offline business, one of your biggest hurdles is time management.
I don’t like to call it that because I’m an “A-type” personality, and I don’t like to be managed; however, here’s the challenge:
When you first start out in business as an entrepreneur…
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Written by Kate McShea | Filed under Traffic
You can learn all the latest social media hacks, uncover the hottest new trick to generate leads, and discover the next “secret, underground” traffic strategy, but unfortunately, learning all of these “hot tips” means nothing…
…if you don’t make the time to actually IMPLEMENT them into your business.
I find that most business owners (including myself when I first started out) already have access to more-than-enough information to grow a successful business.
The training, tools, and resources are already at their fingertips, yet so many businesses are constantly stuck in the “red zone.”
And here’s the rub…
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Written by Kate McShea | Filed under Traffic
DIY is everywhere you look.
You’ve seen it on TV and Pinterest, in magazines and blogs, and at your local Home Depot…
– 3 Simple Steps to Tile Your Bathroom in Just 2 Days!
– Stain Your Own Nightstands For Just $5!
– Who Needs A Hairdresser? Trim Your Own Bangs Like A Pro In The Comfort Of Your Own Home!
DIY (“Do It Yourself”) is a movement that’s gone viral in the past decade and it’s here to stay.
It’s a mindset shift that’s created a belief that “we can do it all,” and, more importantly, “we can do it all for practically free!”
Here’s the message…
– We can have the nice shiny new bath tile (without paying thousands)
– We can create those lookalike nightstands (without remortgaging our home)
– We can cut our own bangs just like the top hairdressers in Manhattan (without having to spend hundreds of dollars every six weeks)
This DIY mentality is amazing, right?
WRONG!
Especially if you’re a home business owner looking to build a profitable business.
And you are reading this blog today because you want to do just that, correct?
As a business owner, a DIY mentality will cap your growth and keep you stagnant and frustrated.
Here’s why…
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Written by Matt Baran | Filed under Traffic
Let’s face it…
If you’re just starting out, you probably don’t have thousands and thousands of dollars to spend on paid advertising.
So you need to make every penny count!
And the easiest to amplify your ad budget is to increase the engagement on your Facebook page.
What’s that?
Engagement is simply whenever someone shares, comments, or likes one of your posts.
And the more engagement you have, the bigger your reach, and the more likely your audience is to organically see your posts.
Engagement is also important for something called your “Relevancy Score,” which is a little technical, so don’t worry if you’re not familiar with that metric just yet.
But all you really need to know is that…
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